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PIM & CRM: driving marketing growth in 2026

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Tag: team work

PIM & CRM: driving marketing growth in 2026
- March 17, 2026
PIM & CRM: driving marketing growth in 2026

It's Friday, 5:30 pm. Your marketing team is about to launch a new campaign for the French Swiss market. Suddenly, doubt creeps in. Is the price on the data sheet right? Is this the final version of the high-definition visual? A frantic hunt ensues between e-mails, shared folders and Slack messages. For many business owners,... Read more

When AI becomes a colleague: managing human-machine collaboration
- February 12, 2026
When AI becomes a colleague: managing human-machine collaboration

For many business leaders in French-speaking Switzerland, Artificial Intelligence (AI) is still perceived as a complex issue on the IT manager's desk. It's referred to as “software”, a “tool” or, in moments of doubt, a threat to team cohesion. Yet this purely technical vision is precisely what's holding back your growth. How about a change of... Read more

The role of emotional leadership in digital transformation
- January 21, 2026
The role of emotional leadership in digital transformation

In the race to modernize, many companies make a fundamental mistake: they manage digital transformation as an infrastructure project. We install AI, migrate to the Cloud, deploy a new ERP, and are surprised when performance stagnates. The reality is stark: technology doesn't transform organizations. It's people... Read more

Training teams in digital emotional literacy: a practical guide
- January 13, 2026
Training teams in digital emotional literacy: a practical guide

As digital collaboration tools and artificial intelligence take root in our daily lives, a new frontier is emerging: that of digital emotional literacy. While digital transformation has long focused on mastering software, the challenge of 2026 is quite different. It's about our ability to perceive, understand and express human nuances in... Read more

ERP & PIM: how can these systems transform (and save) your corporate culture?
- November 27, 2025
ERP & PIM: how can these systems transform (and save) your corporate culture?

Investing in enterprise resource planning (ERP) and product information management (PIM) systems represents a major financial and operational commitment. For most managers, this is above all a technological project: choice of editor, data migration, module customization. The promise is increased efficiency, reduced costs and centralized processes... Read more

Leader's guide: 3 steps to transform technological fear into mass adoption
- November 18, 2025
Leader's guide: 3 steps to transform technological fear into mass adoption

The acquisition of a new technology (software, AI, collaborative tool) represents a crucial strategic decision. However, a brilliant technology that is poorly received by teams quickly turns into a wasted investment. The leader's role doesn't stop when the cheque is signed; it starts right from the announcement. Successful deployment of a new system is not technical, it's... Read more

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