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Data Marketing & Emotion: the secret of ROI for Swiss companies

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Data Marketing & Emotion: the secret of ROI for Swiss companies
- March 26, 2026
Data Marketing & Emotion: the secret of ROI for Swiss companies

Imagine driving a sports car on the freeway between Geneva and Lausanne at 120 km/h. Your eyes are riveted on the tachometer, fuel gauge and engine temperature. The dials are perfect, the needles are in the green. Yet you've just missed your exit. This is exactly what happens to many managers when they consult their... Read more

PIM & CRM: driving marketing growth in 2026
- March 17, 2026
PIM & CRM: driving marketing growth in 2026

It's Friday, 5:30 pm. Your marketing team is about to launch a new campaign for the French Swiss market. Suddenly, doubt creeps in. Is the price on the data sheet right? Is this the final version of the high-definition visual? A frantic hunt ensues between e-mails, shared folders and Slack messages. For many business owners,... Read more

7 reasons for small SMEs to adopt marketing automation
- January 16, 2026
7 reasons for small SMEs to adopt marketing automation

Running a small or medium-sized enterprise (SME) often means running several hares at once. Between sales management, customer service and day-to-day operations, marketing can sometimes take a back seat for lack of time or resources. Yet it's the driving force behind your growth. You may have the impression that your marketing efforts are scattered, or that you're... Read more

Outsource your digital marketing: 5 warning signs
- December 30, 2025
Outsource your digital marketing: 5 warning signs

You look at your dashboards and the conclusion is clear: the growth curve is flattening. Your sales team is clamoring for qualified leads, but the digital pipeline seems frozen. Yet you're investing time and money. What if it was time to outsource your digital marketing? Digital marketing has become a complex beast. What used to work... Read more

5 unstoppable strategies to boost social networks in 2026
- December 26, 2025
5 unstoppable strategies to boost social networks in 2026

The Swiss digital landscape is changing at breakneck speed. If you thought the upheavals of 2024 were major, wait until you see what 2026 has in store. With over 6.7 million active users on social networks in Switzerland by early 2025, the battle for attention has never been more intense. For decision-makers and... Read more

15 key AI figures for B2B marketing in Switzerland
- December 12, 2025
15 key AI figures for B2B marketing in Switzerland

B2B marketing in Switzerland has traditionally rested on solid pillars: expertise, trust and the quality of human relationships. Yet the age of Artificial Intelligence (AI) is redefining the way these relationships are initiated and nurtured. Far from being a gadget or a threat, AI is now seen as an indispensable lever for moving from a marketing... Read more

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