SEO and AI: is it still necessary to optimize each page individually?
Mehdi B.
-AI-February 6, 2026
You've spent hours fine-tuning your site's meta descriptions. You've carefully chosen every keyword for your blog posts. And yet, with the rise of Artificial Intelligence (AI) and Google's increasingly autonomous algorithms, a burning question arises. Is all this manual work still useful in 2026?
It's a legitimate question. On the one hand, we have AI tools capable of generating content and optimizations on the fly. On the other, SEO purists swear that nothing beats the human touch to make the difference.
So, should you delegate everything to the machine or continue to work page by page like a web craftsman? The answer is not as binary as you might think. In this article, we're going to break down this new SEO reality to help you invest your time where it really counts.
SEO and AI: a changing landscape
The world of SEO has changed faster in the last two years than in the previous decade. If you work in digital marketing, you're bound to have seen those tools promising to “revolutionize your SEO” with the click of a button.
AI is no longer just a futuristic trend. It's what drives search engines today. Google uses AI (notably with RankBrain, BERT and now SGE - Search Generative Experience) to understand not just keywords, but the actual intent behind each query.
This means that the days when you could “fool” the algorithm with a simple keyword density are over. Today, AI analyzes semantics, context and user satisfaction.
Here's a look at the impact of AI on traditional SEO practices:
Despite the firepower of AI, page-by-page optimization is still fiercely defended, and for good reason. AI is excellent at handling volume, but it still often lacks finesse and business context.
Why should you continue to scrutinize your strategic pages?
A unique understanding of your brand
An AI can analyze thousands of competing sites, but it doesn't know your history, your values or the specific tone you want to adopt with your Swiss customers. Manual optimization can inject that brand “soul” that AI sometimes struggles to reproduce.
Fine-tuned user experience (UX)
Page optimization isn't just about tags </code>. It's all about structuring information, placing calls to action (CTAs) in the right place and making sure that reading is fluid. A human being is often the best judge of whether a page is really pleasant to consult, or whether it's simply “technically correct”.</p>
<h3 class="wp-block-heading" id="h-les-pages-a-fort-enjeu-money-pages">Money Pages</h3>
<p class="wp-block-paragraph">For your main sales pages or flagship services, the risk of generic optimization is too great. A small nuance in the choice of a word or the formulation of a promise can vary your conversion rate by several percent. On these pages, craftsmanship prevails over industry.</p>
<p class="wp-block-paragraph">READ : <a href="https://smart-impact.ch/articles/publicite-payante-vs-seo-que-choisir-pour-votre-pme/" target="_blank" rel="noopener noreferrer nofollow">Paid advertising vs. SEO: what's best for your SME?</a></p>
<h2 class="wp-block-heading" id="h-la-montee-en-puissance-de-l-ia-dans-le-seo">The rise of AI in SEO</h2>
<p class="wp-block-paragraph">Let's face it: AI offers phenomenal productivity gains. For e-commerce sites with thousands of references or prolific blogs, manual optimization is simply impossible at scale.</p>
<p class="wp-block-paragraph">AI excels in three areas in particular:</p>
<ol class="wp-block-list">
<li><strong>Massive data analysis :</strong> it can scan your entire site to identify internal linking opportunities that would have taken you weeks to find.</li>
<li><strong>The technical generation :</strong> creating Alt tags for 500 images or writing 100 unique meta-descriptions becomes a task of a few minutes.</li>
<li><strong>Trend prediction :</strong> predictive tools can suggest topics that will buzz even before the search curve explodes.</li>
</ol>
<p class="wp-block-paragraph">L’<a href="https://smart-impact.ch/articles/quand-la-visibilite-e-commerce-se-deplace-du-seo-classique-vers-les-reponses-ia/" target="_blank" rel="noopener noreferrer nofollow">adoption of AI in SEO strategies</a> often frees up brain time for pure strategy, rather than repetitive technical execution.</p>
<h2 class="wp-block-heading" id="h-trouver-l-equilibre-l-approche-hybride">Striking a balance: the hybrid approach</h2>
<p class="wp-block-paragraph">So, who wins the match? Nobody wins. Or rather, both. The key to success in 2026 lies in a hybrid approach. It's not a question of choosing between man and machine, but of knowing when to use one or the other.</p>
<p class="wp-block-paragraph">Imagine your site as a pyramid.</p>
<ul class="wp-block-list">
<li><strong>The top (10% pages):</strong> your strategic pages (Home, Services, Flagship products). Here, optimization must remain 100% manual or highly supervised.</li>
<li><strong>Medium (30% pages):</strong> your pillar blog posts, important categories. A co-creation where AI proposes and humans validate and refine.</li>
<li><strong>The base (60% pages) :</strong> secondary product sheets, archives, minor news. L’<a href="https://smart-impact.ch/articles/pme-le-guide-strategique-pour-accelerer-votre-croissance/" type="post" id="18531" target="_blank" rel="noopener noreferrer nofollow">AI-driven automation</a> can take over to ensure that these pages are optimized without spending hours on them.</li>
</ul>
<h3 class="wp-block-heading" id="h-graphique-repartition-de-l-effort-seo-humain-vs-ia">Graph: breakdown of human vs. AI SEO effort</h3>
<p class="wp-block-paragraph">This table illustrates how to divide your time according to page type.</p>
<figure class="wp-block-table">
<table class="has-pale-cyan-blue-background-color has-background has-fixed-layout">
<thead>
<tr>
<td><strong>Page type / Content</strong></td>
<td><strong>Volume of pages</strong></td>
<td><strong>Strategic Value</strong></td>
<td><strong>Effort dominance</strong></td>
<td><strong>Role of AI</strong></td>
<td><strong>Human role</strong></td>
</tr>
</thead>
<tbody>
<tr>
<td><strong>Pages Piliers / Money Pages</strong></td>
<td>Low</td>
<td><strong>Maximum</strong></td>
<td><strong>Human (80-90%)</strong></td>
<td>Support, keyword search</td>
<td>Storytelling, expertise (E-E-A-T), conversion</td>
</tr>
<tr>
<td><strong>Expert Blog Articles</strong></td>
<td>Medium</td>
<td>High</td>
<td><strong>Mixed</strong></td>
<td>First draft, structure, SEO optimization</td>
<td>Critical review, opinions, experience, brand tone</td>
</tr>
<tr>
<td><strong>Product sheets / Local SEO</strong></td>
<td>High</td>
<td>Average</td>
<td><strong>IA (70%)</strong></td>
<td>Generating scaled descriptions</td>
<td>Validation by sampling, management rules</td>
</tr>
<tr>
<td><strong>Mass Content / Long Tail</strong></td>
<td>Very High</td>
<td>Low</td>
<td><strong>IA (95%+)</strong></td>
<td>Full automation, internal networking</td>
<td>Technical supervision, performance monitoring</td>
</tr>
</tbody>
</table>
</figure>
<ol class="wp-block-list">
<li><strong>Cash cow“ pages :</strong> 80% Human / 20% AI (AI acts as search assistant).</li>
<li><strong>Feature articles :</strong> 50% Human / 50% AI (AI writes plans and drafts, human edits).</li>
<li><strong>Catalog product sheets :</strong> 10% Human / 90% AI (AI writes, human does sample-based quality control).</li>
</ol>
<h2 class="wp-block-heading" id="h-etudes-de-cas-succes-avec-et-sans-optimisation-individuelle">Case studies: success with and without individual optimization</h2>
<p class="wp-block-paragraph">To make this more concrete, let's look at two typical scenarios we often encounter.</p>
<h3 class="wp-block-heading" id="h-cas-a-le-geant-du-e-commerce-succes-de-l-automatisation">Case A: the e-commerce giant (automation success)</h3>
<p class="wp-block-paragraph">A Swiss online store selling car parts (50,000 items).</p>
<ul class="wp-block-list">
<li><strong>Problem:</strong> impossible to write unique descriptions for each screw.</li>
<li><strong>Solution:</strong> use of AI to generate meta-descriptions and short texts based on technical specifications.</li>
<li><strong>Result:</strong> a 45% increase in long tail traffic in 6 months, as thousands of previously “empty” pages became indexable and relevant.</li>
</ul>
<h3 class="wp-block-heading" id="h-cas-b-le-cabinet-de-conseil-b2b-succes-de-l-optimisation-manuelle">Case B: B2B consultancy (manual optimization success)</h3>
<p class="wp-block-paragraph">A digital strategy consulting agency in Geneva.</p>
<ul class="wp-block-list">
<li><strong>Problem:</strong> low qualified traffic despite an active blog.</li>
<li><strong>Solution:</strong> Manual reworking of the 10 most strategic articles. Rewriting for tone, adding real customer examples, and structuring for conversion.</li>
<li><strong>Result:</strong> traffic only increased by 10%, but qualified contact requests doubled. AI could not have created this emotional connection and proof of expertise.</li>
</ul>
<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="682" src="https://smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-1024x682.jpg" alt="SEO recommendation" class="wp-image-19153" srcset="https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-1024x682.jpg 1024w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-300x200.jpg 300w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-768x512.jpg 768w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-1536x1024.jpg 1536w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-2048x1365.jpg 2048w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-18x12.jpg 18w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-950x633.jpg 950w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/two-digital-marketing-experts-planning-about-seo-and-link-building-strategies-stockpack-unsplash-1920x1280.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h2 class="wp-block-heading" id="h-4-etapes-pour-un-seo-intelligent-a-l-ere-de-l-ia">4 steps to smart SEO in the age of AI</h2>
<p class="wp-block-paragraph">Are you convinced by the hybrid approach? Here's how to implement it tomorrow in your company.</p>
<h3 class="wp-block-heading" id="h-1-auditez-et-segmentez-vos-pages">1. Audit and segment your pages</h3>
<p class="wp-block-paragraph">Don't treat all pages in the same way. Identify your “Money Pages”. These are the ones that generate your sales. Isolate them. The rest can be candidates for further automation.</p>
<h3 class="wp-block-heading" id="h-2-utilisez-l-ia-pour-le-sale-boulot">2. Use AI to do the dirty work“</h3>
<p class="wp-block-paragraph">Stop wasting time searching for synonyms or manually checking whether your H2s contain the main keyword. Tools like SurferSEO or Frase (coupled with GPT-4) can do this background work instantly. Let AI pave the way.</p>
<h3 class="wp-block-heading" id="h-3-reinjectez-de-l-humain-pour-la-conversion">3. Re-inject human for conversion</h3>
<p class="wp-block-paragraph">Once the AI has optimized the semantic structure, move on. Your objective: emotion and persuasion. Ask yourself: “Does this sentence make me want to click? The AI optimizes for Google; you optimize for the customer.</p>
<h3 class="wp-block-heading" id="h-4-surveillez-la-cannibalisation">4. Watch out for cannibalization</h3>
<p class="wp-block-paragraph">This is the pitfall of AI: it can generate so much content that it ends up creating pages that compete with each other. Monitor your Search Console regularly to ensure that each page has a unique purpose.</p>
<p class="wp-block-paragraph">READ : <a href="https://smart-impact.ch/articles/pages-mortes-seo-visibilite/" target="_blank" rel="noopener noreferrer nofollow">The underestimated role of "dead pages" in a site's loss of visibility</a></p>
<h2 class="wp-block-heading" id="h-l-avenir-du-seo-est-hybride">The future of SEO is hybrid</h2>
<p class="wp-block-paragraph">Is it still necessary to optimize each page individually? The answer is: yes, but not in the same way, and not with the same intensity.</p>
<p class="wp-block-paragraph">The era of pure web craftsmanship is over for large-scale projects, but the era of “all-automation” is a dangerous mirage that can dilute your brand image. The companies that will win the battle for visibility are those that know how to use AI as an exoskeleton for their SEO experts, not as a replacement.</p>
<p class="wp-block-paragraph">Don't let technology dictate your strategy. Use it to free up your time and focus on what really matters: delivering unique value to your customers.</p>
<hr class="wp-block-separator has-alpha-channel-opacity"/>
<p class="wp-block-paragraph"><strong>Sources :</strong></p>
<p class="wp-block-paragraph">Semrush - <a href="https://www.semrush.com/blog/future-of-seo/" target="_blank" rel="noopener noreferrer nofollow">The Future of SEO with AI</a></p>
<p class="wp-block-paragraph">Search Engine Land - <a href="https://searchengineland.com/google-releases-discover-core-update-february-2026-468308" target="_blank" rel="noopener noreferrer nofollow">How AI is changing SEO</a></p>
<p class="wp-block-paragraph">Google Search Central - <a href="https://developers.google.com/search/blog/2023/02/google-search-and-ai-content" target="_blank" rel="noopener noreferrer nofollow">Google Search's guidance on AI-generated content</a></p>
<p class="wp-block-paragraph">
<div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author">
<div class="saboxplugin-tab">
<div class="saboxplugin-gravatar"><img decoding="async" src="https://smart-impact.ch/wp-content/uploads/2025/02/Portrait_Team_MehdiV3.jpg" width="100" height="100" alt="Mehdi B." itemprop="image"></div>
<div class="saboxplugin-authorname"><a href="https://2025.smart-impact.ch/en/author/e38d32b999234a23/" class="vcard author" rel="author"><span class="fn">Mehdi B.</span></a></div>
<div class="saboxplugin-desc">
<div itemprop="description">
<p><strong>Co-founder of Smart Impact.</strong>Passionate about the web from the outset, he launched his first project in 2006: an online music magazine that is still running today. With almost 20 years' experience in SEO, a federal diploma in marketing and a solid geek culture, he and his team transform customers' (sometimes vague) ideas into concrete digital projects.</p>
</div>
</div>
<div class="clearfix"></div>
<div class="saboxplugin-socials"><a title="Linkedin" target="_self" href="https://www.linkedin.com/in/mehdi-burgy-4a8a3a170/" rel="nofollow noopener" class="saboxplugin-icon-grey"><svg aria-hidden="true" class="sab-linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"><path fill="currentColor" d="M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z"></path></svg></span></a></div>
</div>
</div>
<aside class="srp-related-posts" aria-label="Articles similaires" data-no-translation-aria-label=""><h3 data-no-translation="" data-trp-gettext="">Articles similaires</h3><div class="srp-grid"><article class="srp-card"><a href="https://2025.smart-impact.ch/en/articles/seo-et-ia-guide-complet-pour-pme-outils-et-strategies/"><div class="srp-thumbnail"><img width="300" height="200" src="https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="SEO and AI" loading="eager" srcset="https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-300x200.jpg 300w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-1024x683.jpg 1024w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-768x512.jpg 768w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-1536x1024.jpg 1536w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-2048x1366.jpg 2048w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-950x633.jpg 950w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/woman-in-black-coat-standing-on-gray-concrete-floor-stockpack-unsplash-1920x1280.jpg 1920w" sizes="auto, (max-width: 300px) 100vw, 300px" /></div><div class="srp-content"><h4 class="srp-title">SEO and AI: can your SME finally beat the giants on Google?</h4></div></a></article><article class="srp-card"><a href="https://2025.smart-impact.ch/en/articles/pourquoi-lia-adore-certains-contenus-et-en-ignore-dautres/"><div class="srp-thumbnail"><img width="300" height="200" src="https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="AI content" loading="eager" srcset="https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-300x200.jpg 300w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-1024x683.jpg 1024w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-768x512.jpg 768w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-1536x1024.jpg 1536w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-2048x1366.jpg 2048w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-950x633.jpg 950w, https://2025.smart-impact.ch/wp-content/uploads/2026/02/my-current-desk-setup-as-of-2016-i-am-a-wedding-and-portrait-photographer-and-have-always-believed-the-space-you-do-work-in-has-a-big-impact-on-the-quality-and-kind-of-work-you-complete-i-have-been-re-stockpack-unsplash-1920x1280.jpg 1920w" sizes="auto, (max-width: 300px) 100vw, 300px" /></div><div class="srp-content"><h4 class="srp-title">Why does AI love some content (and ignore others)?</h4></div></a></article><article class="srp-card"><a href="https://2025.smart-impact.ch/en/articles/quand-la-visibilite-e-commerce-se-deplace-du-seo-classique-vers-les-reponses-ia/"><div class="srp-thumbnail"><img width="300" height="199" src="https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-300x199.jpg" class="attachment-medium size-medium wp-post-image" alt="e-commerce visibility" loading="eager" srcset="https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-300x199.jpg 300w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-1024x680.jpg 1024w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-768x510.jpg 768w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-1536x1021.jpg 1536w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-2048x1361.jpg 2048w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-18x12.jpg 18w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-950x631.jpg 950w, https://2025.smart-impact.ch/wp-content/uploads/2026/01/keyboard-with-a-buy-now-key-stockpack-unsplash-1920x1276.jpg 1920w" sizes="auto, (max-width: 300px) 100vw, 300px" /></div><div class="srp-content"><h4 class="srp-title">When e-commerce visibility shifts: from classic SEO to AI answers</h4></div></a></article></div></aside> </div>
<div class="post-text-bottom">
<span class="cat-links" data-no-translation="" data-trp-gettext="">Posted in <a href="https://2025.smart-impact.ch/en/category/ai/" rel="category tag">AI</a>, <a href="https://2025.smart-impact.ch/en/category/seo/" rel="category tag">SEO</a></span><span class="tags-links" data-no-translation="" data-trp-gettext="">Tags: <a href="https://2025.smart-impact.ch/en/tag/intelligence-artificielle/" rel="tag">intelligence artificielle</a><a href="https://2025.smart-impact.ch/en/tag/outils-digitaux/" rel="tag">outils digitaux</a><a href="https://2025.smart-impact.ch/en/tag/seo/" rel="tag">SEO</a></span> </div>
</div><!-- #post-19500 -->
<!-- navigation -->
<div class="mil-post-navigation">
<!-- button -->
<a href="https://2025.smart-impact.ch/en/articles/pourquoi-lia-adore-certains-contenus-et-en-ignore-dautres/" class="mil-link">
<i class="fas fa-chevron-left"></i>
<span data-no-translation="" data-trp-gettext="">Previous</span>
</a>
<div class="mil-post-navigation-center mil-m-hidden">
<a class="mil-link" href="https://2025.smart-impact.ch/en" data-no-translation="" data-trp-gettext="">All posts</a>
</div>
<!-- button -->
<a href="https://2025.smart-impact.ch/en/articles/du-mot-cle-a-lintention-comment-lia-redefinit-la-structure-dun-site/" class="mil-link">
<span data-no-translation="" data-trp-gettext="">Next</span>
<i class="fas fa-chevron-right"></i>
</a>
</div>
<!-- projects navigation end -->
</div>
</div>
</div>
<!-- comments -->
<div class="mil-gray-bg">
<div class="container">
<div class="row justify-content-center">
<div class="col-lg-12 col-xl-7 mil-appearance mil-p-120-120">
<div id="comments" class="post-comments">
<div class="form-comment form-comment-open">
<div id="respond" class="comment-respond">
<div id="reply-title" class="title comment-reply-title"><h4 class="mil-mb-30">Write a comment <small><a rel="nofollow" id="cancel-comment-reply-link" href="/en/articles/seo-et-ia-faut-il-encore-optimiser-chaque-page-individuellement/#respond" style="display:none;" data-no-translation="" data-trp-gettext="">Cancel Reply</a></small></h4></div><form action="" method="post" id="commentform" class="comment-form" data-trp-original-action=""><div class="mil-group-input mil-mb-30"><textarea placeholder="Comment" id="comment" name="comment" aria-required="true" data-no-translation-placeholder="" ></textarea></div><div class="mil-group-input"><input id="author" name="author" type="text" placeholder="Name" value="" aria-required='true' data-no-translation-placeholder="" /></div>
<div class="mil-group-input"><input id="email" name="email" type="text" placeholder="Email" value="" aria-required='true' data-no-translation-placeholder="" /></div>
<p class="comment-form-cookies-consent"><input id="wp-comment-cookies-consent" name="wp-comment-cookies-consent" type="checkbox" value="yes" /> <label for="wp-comment-cookies-consent" data-no-translation="" data-trp-gettext="">Save my name, email, and website in this browser for the next time I comment.</label></p>
<div class="form-comment-submit"><button type="submit" name="submit" id="submit" class="mil-button mil-button-lg mil-button mil-button-lg-text"><span data-no-translation="" data-trp-gettext="">Submit</span></button> <input type='hidden' name='comment_post_ID' value='19500' id='comment_post_ID' />
<input type='hidden' name='comment_parent' id='comment_parent' value='0' />
</div><input type="hidden" name="trp-form-language" value="en"/></form> </div><!-- #respond -->
</div>
</div>
</div>
</div>
</div>
</div>
<!-- comments end -->
<!-- footer -->
<footer class="mil-footer-1 mil-light-trigger">
<div class="mil-image-frame">
<img src="https://2025.smart-impact.ch/wp-content/uploads/2025/02/hero-1.jpg" alt="Abstract digital artwork featuring flowing, undulating patterns in vibrant shades of magenta, teal and black, creating a dynamic, textured effect throughout the image." class="mil-scale-img" data-value-1="1" data-value-2="1.2" style="filter: grayscale(100%)" />
<div class="mil-overay"></div>
</div>
<div data-elementor-type="wp-post" data-elementor-id="154" class="elementor elementor-154" data-elementor-post-type="hf_templates">
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-top-section elementor-element elementor-element-2b118d3 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2b118d3" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a03f994" data-id="a03f994" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-bc4ff52 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bc4ff52" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4846f30" data-id="4846f30" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-ec39ea2 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ec39ea2" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6923943" data-id="6923943" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-d2681ce elementor-widget elementor-widget-heading" data-id="d2681ce" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h2 class="elementor-heading-title elementor-size-default">A digital agency at your service
<span class="mil-accent">performance and strategy </span></h2> </div>
</div>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-fe39932 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="fe39932" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e3dbddb" data-id="e3dbddb" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-1f933d0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="1f933d0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
Smart Impact is a Geneva-based digital agency specializing in strategic and operational support for companies in French-speaking Switzerland.
From Geneva to Lausanne and Fribourg, we help our customers structure their digital ecosystem to turn it into a sustainable performance lever. </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-54bd414" data-id="54bd414" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-e1157fb elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e1157fb" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c4d0ab3" data-id="c4d0ab3" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-069c42e elementor-widget elementor-widget-heading" data-id="069c42e" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h6 class="elementor-heading-title elementor-size-default">Menu</h6> </div>
</div>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-a833c61 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="a833c61" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-501a82e" data-id="501a82e" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-75c1532 elementor-widget elementor-widget-lettery-footer-links" data-id="75c1532" data-element_type="widget" data-e-type="widget" data-widget_type="lettery-footer-links.default">
<div class="elementor-widget-container">
<!-- menu list -->
<ul>
<li>
<a href="/en/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15">
<span >
Home </span>
</a>
</li>
<li>
<a href="/en/a-propos/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15">
<span >
About us </span>
</a>
</li>
<li>
<a href="/en/projects/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15">
<span >
Projects </span>
</a>
</li>
<li>
<a href="/en/blog/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15">
<span >
Blog </span>
</a>
</li>
<li>
<a href="/en/contact/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15">
<span >
Contact </span>
</a>
</li>
</ul>
<!-- menu list end -->
</div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f59c81e" data-id="f59c81e" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-ea81552 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="ea81552" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb76a16" data-id="bb76a16" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-9fd2a99 elementor-widget elementor-widget-heading" data-id="9fd2a99" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h6 class="elementor-heading-title elementor-size-default">Useful links</h6> </div>
</div>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-c75ac73 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="c75ac73" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4f40669" data-id="4f40669" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-1dd2389 elementor-widget elementor-widget-lettery-footer-links" data-id="1dd2389" data-element_type="widget" data-e-type="widget" data-widget_type="lettery-footer-links.default">
<div class="elementor-widget-container">
<!-- menu list -->
<ul>
<li>
<a href="/en/privacy-policy/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15">
<span >
Privacy </span>
</a>
</li>
<li>
<a href="https://smart-impact.ch/wp-content/uploads/2025/12/CG_smart_impact_2025-4.pdf" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15" target="_blank" rel="noopener noreferrer nofollow">
<span >
Terms & Conditions </span>
</a>
</li>
<li>
<a href="https://smart-impact.ch/glossary/" class="mil-link mil-link-hover mil-softened-50 mil-light mil-mb-15" target="_blank" rel="noopener noreferrer nofollow">
<span >
Marketing glossary </span>
</a>
</li>
</ul>
<!-- menu list end -->
</div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-232b78d" data-id="232b78d" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-9550bb6 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9550bb6" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8985d0e" data-id="8985d0e" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-fe5075c elementor-widget elementor-widget-heading" data-id="fe5075c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h6 class="elementor-heading-title elementor-size-default">Contact us</h6> </div>
</div>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-dc1f88c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="dc1f88c" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d2aae5b" data-id="d2aae5b" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-61e2e8c elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="61e2e8c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<section id="contact-info"><p><strong>Smart Impact Sàrl</strong><br />Avenue Cardinal-Mermillod 36<br />1227 Carouge GE<br />Switzerland</p><p><a href="https://www.google.com/maps/place/Avenue+Cardinal-Mermillod+36,+1227+Carouge" target="_blank" rel="noopener noreferrer"><br />View on Google Maps<br /></a></p></section><p>Phone +41 21 505 00 10</p> </div>
</div>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-8b57d2f elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="8b57d2f" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0512490" data-id="0512490" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-417ec99 elementor-widget elementor-widget-lettery-footer-single-link" data-id="417ec99" data-element_type="widget" data-e-type="widget" data-widget_type="lettery-footer-single-link.default">
<div class="elementor-widget-container">
<a href="mailto:info@smart-impact.ch" class="mil-link mil-link-hover mil-accent mil-hidden-trigger mil-mb-30">
<span >
info@smart-impact.ch </span>
</a>
</div>
</div>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-518675c elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="518675c" data-element_type="section" data-e-type="section">
<div class="elementor-container elementor-column-gap-no">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-80cabb6" data-id="80cabb6" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-9c9bc02 elementor-widget elementor-widget-lettery-footer-social-links" data-id="9c9bc02" data-element_type="widget" data-e-type="widget" data-widget_type="lettery-footer-social-links.default">
<div class="elementor-widget-container">
<ul class="mil-social mil-hidden-trigger">
<li>
<a target="_blank" href="https://www.linkedin.com/company/77045868/" title="Linkedin" rel="noopener noreferrer nofollow">
<i class="fab fa-linkedin"></i> </a>
</li>
<li>
<a title="">
<i class=""></i> </a>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section elementor-inner-section elementor-element elementor-element-a897c19 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a897c19" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b00228" data-id="9b00228" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-3d9075a elementor-widget elementor-widget-text-editor" data-id="3d9075a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
2020-2025 Smart Impact Sàrl. All rights reserved. </div>
</div>
</div>
</div>
<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-407e04e" data-id="407e04e" data-element_type="column" data-e-type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-99dcfe8 elementor-widget__width-initial elementor-widget elementor-widget-si_hamburger_menu" data-id="99dcfe8" data-element_type="widget" data-e-type="widget" data-widget_type="si_hamburger_menu.default">
<div class="elementor-widget-container">
<div class="si-hamburger-container"
id="si-menu-6a1f3a07b0028"
data-breakpoint="9999"
data-position="right"
data-bg-color="#222D32"
data-text-color="#ffffff"
data-hover-color="#3b82f6"
style="--icon-color: #ffffff; --bg-color: #222D32; --text-color: #ffffff; --hover-color: #3b82f6;">
<!-- Bouton hamburger -->
<button class="si-hamburger-toggle" aria-label="Toggle menu" aria-expanded="false">
<span class="si-hamburger-icon">
<span></span>
<span></span>
<span></span>
</span>
</button>
<!-- Menu source (sera copié dans le body par JS) -->
<nav class="si-hamburger-menu" aria-hidden="true" style="display:none;">
<ul id="menu-footer-menu" class="si-menu-list"><li id="menu-item-18846" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18846"><a href="#">Web design services</a>
<ul class="sub-menu">
<li id="menu-item-18848" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18848"><a href="/en/agence-de-creation-site-internet-sur-mesure/">Website creation</a></li>
<li id="menu-item-18849" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18849"><a href="/en/agence-ux-ui-pour-interfaces-b2b-a-forte-clarte-decisionnelle/">UI / UX Design Agency</a></li>
<li id="menu-item-18851" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18851"><a href="/en/refonte-de-site-web-strategique-pour-organisations-b2b/">Website redesign</a></li>
<li id="menu-item-18852" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18852"><a href="#">Responsive web design</a></li>
<li id="menu-item-18857" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18857"><a href="#">WordPress web design</a></li>
<li id="menu-item-18859" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18859"><a href="#">B2B web design agency</a></li>
<li id="menu-item-18861" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18861"><a href="#">Dashboard design</a></li>
</ul>
</li>
<li id="menu-item-18862" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18862"><a href="/en/services-branding/">Branding services</a>
<ul class="sub-menu">
<li id="menu-item-18864" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18864"><a href="#">Logo design</a></li>
<li id="menu-item-18866" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18866"><a href="/en/agence-rebranding-strategique/">Rebranding agency</a></li>
<li id="menu-item-18868" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18868"><a href="#">B2B branding</a></li>
<li id="menu-item-18869" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18869"><a href="/en/branding-corporate/">Corporate branding agency</a></li>
<li id="menu-item-18871" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18871"><a href="/en/developpement-marque/">Brand development</a></li>
<li id="menu-item-18873" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18873"><a href="/en/branding-ecommerce/">E-commerce branding agency</a></li>
<li id="menu-item-18875" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18875"><a href="/en/identite-marque/">Brand identity</a></li>
</ul>
</li>
<li id="menu-item-18878" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18878"><a href="/en/secteurs/">Sectors of activity</a>
<ul class="sub-menu">
<li id="menu-item-18879" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18879"><a href="/en/design-web-corporate/">Corporate web design</a></li>
<li id="menu-item-18880" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18880"><a href="/en/design-web-finance/">Financial web design</a></li>
<li id="menu-item-18882" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18882"><a href="/en/design-web-banques/">Web design banks</a></li>
<li id="menu-item-18883" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18883"><a href="/en/design-web-avocats/">Web design for law firms</a></li>
<li id="menu-item-18887" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18887"><a href="/en/design-web-industrie/">Industrial web design</a></li>
<li id="menu-item-18888" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18888"><a href="/en/design-web-sante/">Healthcare web design</a></li>
<li id="menu-item-18889" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18889"><a href="/en/design-web-dentaire/">Dental web design</a></li>
<li id="menu-item-18891" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18891"><a href="/en/design-web-construction/">Design web construction</a></li>
</ul>
</li>
<li id="menu-item-18892" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18892"><a href="/en/ecommerce-developpement/">eCommerce & development</a>
<ul class="sub-menu">
<li id="menu-item-18894" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18894"><a href="/en/developpement-ecommerce/">E-commerce development</a></li>
<li id="menu-item-18895" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18895"><a href="/en/developpement-woocommerce/">WooCommerce development</a></li>
<li id="menu-item-18897" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18897"><a href="/en/developpement-shopify/">Shopify development</a></li>
<li id="menu-item-18905" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18905"><a href="/en/optimisation-conversion-ecommerce/">Optimizing e-commerce conversion</a></li>
<li id="menu-item-18907" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18907"><a href="/en/publicite-ecommerce/">E-commerce advertising agency</a></li>
<li id="menu-item-18908" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18908"><a href="/en/marketing-ecommerce/">E-commerce marketing agency</a></li>
</ul>
</li>
<li id="menu-item-18909" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18909"><a href="/en/services-conseil/">Consulting services</a>
<ul class="sub-menu">
<li id="menu-item-18910" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18910"><a href="/en/conseil-croissance-entreprise/">Business growth consulting</a></li>
<li id="menu-item-18911" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18911"><a href="/en/conseil-marketing-digital/">Digital marketing consulting</a></li>
<li id="menu-item-18912" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18912"><a href="/en/conseil-grandes-entreprises/">Corporate consulting</a></li>
<li id="menu-item-18913" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18913"><a href="/en/conseil-startups/">Startup consulting</a></li>
</ul>
</li>
<li id="menu-item-18922" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18922"><a href="/en/localisations/">Web Agency</a>
<ul class="sub-menu">
<li id="menu-item-18923" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18923"><a href="/en/agence-web-geneve/">Geneva</a></li>
<li id="menu-item-18924" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18924"><a href="/en/agence-web-lausanne/">Lausanne</a></li>
<li id="menu-item-18925" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18925"><a href="/en/agence-web-nyon/">Nyon</a></li>
<li id="menu-item-18926" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18926"><a href="/en/agence-web-morges/">Morges</a></li>
<li id="menu-item-18927" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18927"><a href="/en/agence-web-vevey/">Vevey</a></li>
<li id="menu-item-18928" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18928"><a href="/en/agence-web-montreux/">Montreux</a></li>
<li id="menu-item-18929" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18929"><a href="/en/agence-web-fribourg/">Fribourg</a></li>
<li id="menu-item-18930" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18930"><a href="/en/agence-web-neuchatel/">Neuchâtel</a></li>
<li id="menu-item-18931" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18931"><a href="/en/agence-web-yverdon/">Yverdon-les-Bains</a></li>
<li id="menu-item-18932" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18932"><a href="/en/agence-web-sion/">Sion</a></li>
<li id="menu-item-18933" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18933"><a href="/en/agence-web-martigny/">Martigny</a></li>
<li id="menu-item-18934" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18934"><a href="/en/agence-web-delemont/">Delémont</a></li>
</ul>
</li>
<li id="menu-item-18917" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-18917"><a href="/en/services-marketing/">Marketing services</a>
<ul class="sub-menu">
<li id="menu-item-18918" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18918"><a href="/en/marketing-reseaux-sociaux/">Social network marketing</a></li>
<li id="menu-item-18919" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18919"><a href="/en/generation-leads-b2b/">B2B lead generation</a></li>
<li id="menu-item-18920" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18920"><a href="/en/services-seo/">SEO Services Agency</a></li>
</ul>
</li>
</ul> </nav>
</div>
<style>
#si-menu-6a1f3a07b0028 .si-hamburger-toggle {
display: flex;
}
@media (min-width: 9999px) {
#si-menu-6a1f3a07b0028 .si-hamburger-toggle {
display: flex !important;
}
}
</style>
</div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<div data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-element elementor-element-fcbb650 e-flex e-con-boxed e-con e-parent" data-id="fcbb650" data-element_type="container" data-e-type="container">
<div class="e-con-inner">
<div class="elementor-element elementor-element-7fcd06e elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7fcd06e" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
<div class="elementor-widget-container">
<div class="elementor-divider">
<span class="elementor-divider-separator">
</span>
</div>
</div>
</div>
</div>
</div>
</div>
</footer>
<!-- footer end -->
</div>
<!-- content end -->
</div>
<!-- dynamic content end -->
</div>
<!-- wrapper end -->
<template id="tp-language" data-tp-language="en_US"></template><script type="speculationrules">
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/en/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/smartimpact-child/*","/wp-content/themes/lettery/*","/en/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
</script>
<script>
const lazyloadRunObserver = () => {
const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` );
const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => {
entries.forEach( ( entry ) => {
if ( entry.isIntersecting ) {
let lazyloadBackground = entry.target;
if( lazyloadBackground ) {
lazyloadBackground.classList.add( 'e-lazyloaded' );
}
lazyloadBackgroundObserver.unobserve( entry.target );
}
});
}, { rootMargin: '200px 0px 200px 0px' } );
lazyloadBackgrounds.forEach( ( lazyloadBackground ) => {
lazyloadBackgroundObserver.observe( lazyloadBackground );
} );
};
const events = [
'DOMContentLoaded',
'elementor/lazyload/observe',
];
events.forEach( ( event ) => {
document.addEventListener( event, lazyloadRunObserver );
} );
</script>
<link rel='stylesheet' id='elementor-post-138-css' href='https://2025.smart-impact.ch/wp-content/uploads/elementor/css/post-138.css' media='all' />
<link rel='stylesheet' id='elementor-post-154-css' href='https://2025.smart-impact.ch/wp-content/uploads/elementor/css/post-154.css' media='all' />
<link rel='stylesheet' id='widget-heading-css' href='https://2025.smart-impact.ch/wp-content/plugins/elementor/assets/css/widget-heading.min.css' media='all' />
<script id="trp-dynamic-translator-js-extra">
var trp_data = {"trp_custom_ajax_url":"https://2025.smart-impact.ch/wp-content/plugins/translatepress-multilingual/includes/trp-ajax.php","trp_wp_ajax_url":"https://2025.smart-impact.ch/wp-admin/admin-ajax.php","trp_language_to_query":"en_US","trp_original_language":"fr_FR","trp_current_language":"en_US","trp_skip_selectors":["[data-no-translation]","[data-no-dynamic-translation]","[data-trp-translate-id-innertext]","script","style","head","trp-span","translate-press","[data-trp-translate-id]","[data-trpgettextoriginal]","[data-trp-post-slug]"],"trp_base_selectors":["data-trp-translate-id","data-trpgettextoriginal","data-trp-post-slug"],"trp_attributes_selectors":{"text":{"accessor":"outertext","attribute":false},"block":{"accessor":"innertext","attribute":false},"image_src":{"selector":"img[src]","accessor":"src","attribute":true},"submit":{"selector":"input[type='submit'],input[type='button'], input[type='reset']","accessor":"value","attribute":true},"placeholder":{"selector":"input[placeholder],textarea[placeholder]","accessor":"placeholder","attribute":true},"title":{"selector":"[title]","accessor":"title","attribute":true},"a_href":{"selector":"a[href]","accessor":"href","attribute":true},"button":{"accessor":"outertext","attribute":false},"option":{"accessor":"innertext","attribute":false},"aria_label":{"selector":"[aria-label]","accessor":"aria-label","attribute":true},"video_src":{"selector":"video[src]","accessor":"src","attribute":true},"video_poster":{"selector":"video[poster]","accessor":"poster","attribute":true},"video_source_src":{"selector":"video source[src]","accessor":"src","attribute":true},"audio_src":{"selector":"audio[src]","accessor":"src","attribute":true},"audio_source_src":{"selector":"audio source[src]","accessor":"src","attribute":true},"picture_image_src":{"selector":"picture image[src]","accessor":"src","attribute":true},"picture_source_srcset":{"selector":"picture source[srcset]","accessor":"srcset","attribute":true},"image_alt":{"selector":"img[alt]","accessor":"alt","attribute":true},"meta_desc":{"selector":"meta[name=\"description\"],meta[property=\"og:title\"],meta[property=\"og:description\"],meta[property=\"og:site_name\"],meta[property=\"og:image:alt\"],meta[name=\"twitter:title\"],meta[name=\"twitter:description\"],meta[name=\"twitter:image:alt\"],meta[name=\"DC.Title\"],meta[name=\"DC.Description\"],meta[property=\"article:section\"],meta[property=\"article:tag\"]","accessor":"content","attribute":true},"page_title":{"selector":"title","accessor":"innertext","attribute":false},"meta_desc_img":{"selector":"meta[property=\"og:image\"],meta[property=\"og:image:secure_url\"],meta[name=\"twitter:image\"]","accessor":"content","attribute":true}},"trp_attributes_accessors":["outertext","innertext","src","value","placeholder","title","href","aria-label","poster","srcset","alt","content"],"gettranslationsnonceregular":"dc3986722c","showdynamiccontentbeforetranslation":"","skip_strings_from_dynamic_translation":[],"skip_strings_from_dynamic_translation_for_substrings":{"href":["amazon-adsystem","googleads","g.doubleclick"]},"duplicate_detections_allowed":"100","trp_translate_numerals_opt":"no","trp_no_auto_translation_selectors":["[data-no-auto-translation]"]};
//# sourceURL=trp-dynamic-translator-js-extra
</script>
<script id="trp-dynamic-translator-js" src="https://2025.smart-impact.ch/wp-content/plugins/translatepress-multilingual/assets/js/trp-translate-dom-changes.js"></script>
<script id="lettery-plugin-frontend-widget-scripts-js" src="https://2025.smart-impact.ch/wp-content/plugins/lettery-plugin/elementor/assets/js/front-end-widget.js"></script>
<script id="wp-hooks-js" src="https://2025.smart-impact.ch/wp-includes/js/dist/hooks.min.js"></script>
<script id="wp-i18n-js" src="https://2025.smart-impact.ch/wp-includes/js/dist/i18n.min.js"></script>
<script id="wp-i18n-js-after">
wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } );
//# sourceURL=wp-i18n-js-after
</script>
<script id="swv-js" src="https://2025.smart-impact.ch/wp-content/plugins/contact-form-7/includes/swv/js/index.js"></script>
<script id="contact-form-7-js-before">
var wpcf7 = {
"api": {
"root": "https:\/\/2025.smart-impact.ch\/en\/wp-json\/",
"namespace": "contact-form-7\/v1"
},
"cached": 1
};
//# sourceURL=contact-form-7-js-before
</script>
<script id="contact-form-7-js" src="https://2025.smart-impact.ch/wp-content/plugins/contact-form-7/includes/js/index.js"></script>
<script id="lettery-rrssb-js" src="https://2025.smart-impact.ch/wp-content/plugins/lettery-plugin/inc/social-share//js/rrssb.js"></script>
<script id="lettery-rrssb-js-after">
jQuery(document).ready(function ($) { $(".social-share").rrssb({ title: "SEO et IA : faut-il encore optimiser chaque page individuellement ?", url: "https://2025.smart-impact.ch/en/articles/seo-et-ia-faut-il-encore-optimiser-chaque-page-individuellement/" }); });
//# sourceURL=lettery-rrssb-js-after
</script>
<script id="si-hamburger-menu-js" src="https://2025.smart-impact.ch/wp-content/plugins/smart-impact-hamburger-menu/assets/script.js"></script>
<script id="lettery-skip-link-focus-fix-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/skip-link-focus-fix.js"></script>
<script async data-wp-strategy="async" fetchpriority="low" id="comment-reply-js" src="https://2025.smart-impact.ch/wp-includes/js/comment-reply.min.js"></script>
<script id="gsap-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/gsap.js"></script>
<script id="ScrollSmoother-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/ScrollSmoother.js"></script>
<script id="ScrollTrigger-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/ScrollTrigger.js"></script>
<script id="ScrollTo-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/ScrollTo.js"></script>
<script id="magnific-popup-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/magnific-popup.js"></script>
<script id="swiper-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor/assets/lib/swiper/v8/swiper.min.js"></script>
<script id="imagesloaded-pkgd-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/imagesloaded.pkgd.js"></script>
<script id="lettery-main-js" src="https://2025.smart-impact.ch/wp-content/themes/lettery/assets/js/main.js"></script>
<script id="google-recaptcha-js" src="https://www.google.com/recaptcha/api.js?render=6Lex2EkrAAAAAERr33U-3dblU3g1dwB-f5pU1m31"></script>
<script id="wp-polyfill-js" src="https://2025.smart-impact.ch/wp-includes/js/dist/vendor/wp-polyfill.min.js"></script>
<script id="wpcf7-recaptcha-js-before">
var wpcf7_recaptcha = {
"sitekey": "6Lex2EkrAAAAAERr33U-3dblU3g1dwB-f5pU1m31",
"actions": {
"homepage": "homepage",
"contactform": "contactform"
}
};
//# sourceURL=wpcf7-recaptcha-js-before
</script>
<script id="wpcf7-recaptcha-js" src="https://2025.smart-impact.ch/wp-content/plugins/contact-form-7/modules/recaptcha/index.js"></script>
<script id="eael-general-js-extra">
var localize = {"ajaxurl":"https://2025.smart-impact.ch/wp-admin/admin-ajax.php","nonce":"8e2a88b5b7","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https://2025.smart-impact.ch/en/articles/seo-et-ia-faut-il-encore-optimiser-chaque-page-individuellement/","cart_redirectition":"no","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http://wiki.lexisnexis.com/academic/images/f/fb/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"5852a2fbd5","eael_register_nonce":"887f765a72","eael_lostpassword_nonce":"088ec57cb4","eael_resetpassword_nonce":"6d6e23d9c7"};
//# sourceURL=eael-general-js-extra
</script>
<script id="eael-general-js" src="https://2025.smart-impact.ch/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js"></script>
<script id="elementor-webpack-runtime-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js"></script>
<script id="elementor-frontend-modules-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor/assets/js/frontend-modules.min.js"></script>
<script id="jquery-ui-core-js" src="https://2025.smart-impact.ch/wp-includes/js/jquery/ui/core.min.js"></script>
<script id="elementor-frontend-js-extra">
var EAELImageMaskingConfig = {"svg_dir_url":"https://2025.smart-impact.ch/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/img/image-masking/svg-shapes/"};
//# sourceURL=elementor-frontend-js-extra
</script>
<script id="elementor-frontend-js-before">
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"4.0.9","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"theme_builder_v2":true,"global_classes_should_enforce_capabilities":true,"e_variables":true,"e_opt_in_v4_page":true,"e_components":true,"e_interactions":true,"e_widget_creation":true,"import-export-customization":true,"e_pro_atomic_form":true,"e_pro_variables":true,"e_pro_interactions":true},"urls":{"assets":"https:\/\/2025.smart-impact.ch\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/2025.smart-impact.ch\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/2025.smart-impact.ch\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"97b9d27746","atomicFormsSendForm":"1a8dcb8838"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":19500,"title":"SEO%20et%20IA%20%3A%20faut-il%20encore%20optimiser%20chaque%20page%20individuellement%20%3F%20-%20Smart%20Impact%20S%C3%A0rl","excerpt":"","featuredImage":"https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2026\/02\/grainy-liquid-gradient-text-stockpack-unsplash-1024x576.jpg"}};
//# sourceURL=elementor-frontend-js-before
</script>
<script id="elementor-frontend-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor/assets/js/frontend.min.js"></script>
<script id="elementor-pro-webpack-runtime-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js"></script>
<script id="elementor-pro-frontend-js-before">
var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/2025.smart-impact.ch\/wp-admin\/admin-ajax.php","nonce":"68cc421bb4","urls":{"assets":"https:\/\/2025.smart-impact.ch\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":false},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/2025.smart-impact.ch\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
//# sourceURL=elementor-pro-frontend-js-before
</script>
<script id="elementor-pro-frontend-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor-pro/assets/js/frontend.min.js"></script>
<script id="pro-elements-handlers-js" src="https://2025.smart-impact.ch/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js"></script>
<script>let commentForm = document.querySelector("#commentform, #ast-commentform, #fl-comment-form, #ht-commentform");document.onscroll = function () {commentForm.action = "/wp-comments-post.php?07739e9c1f217f8b272a8b7f4b0ecb8c";};</script>
<nav
class="trp-language-switcher trp-floating-switcher trp-ls-dropdown trp-switcher-position-bottom"
style="--bg:#ffffffb2;--bg-hover:#ffffffb2;--text:#000000;--text-hover:#000000;--border:1px solid transparent;--border-radius:8px 8px 0px 0px;--flag-radius:2px;--flag-size:18px;--aspect-ratio:4/3;--font-size:14px;--switcher-width:auto;--switcher-padding:10px 0;--transition-duration:0.2s;--bottom:0px;--right:10vw"
role="navigation"
aria-label="Website language selector"
data-no-translation
>
<div class="trp-language-switcher-inner">
<div class="trp-language-item trp-language-item__current" role="button" tabindex="0" aria-expanded="false" aria-label="Change language" aria-controls="trp-switcher-dropdown-list" data-no-translation><img src="https://2025.smart-impact.ch/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/en_US.svg" class="trp-flag-image" alt="" role="presentation" loading="lazy" decoding="async" width="18" height="14" /></div>
<div
class="trp-switcher-dropdown-list"
id="trp-switcher-dropdown-list"
role="group"
aria-label="Available languages"
hidden
inert
>
<a href="https://2025.smart-impact.ch/articles/seo-et-ia-faut-il-encore-optimiser-chaque-page-individuellement/" class="trp-language-item" data-no-translation><img src="https://2025.smart-impact.ch/wp-content/plugins/translatepress-multilingual/assets/flags/4x3/fr_FR.svg" class="trp-flag-image" alt="Change language to Français" loading="lazy" decoding="async" width="18" height="14" /></a> </div>
</div>
</nav>
<div id="tt" role="tooltip" aria-label="Tooltip content" class="cmtt"></div>
</body>
</html>
