{"id":5943,"date":"2022-05-26T10:11:21","date_gmt":"2022-05-26T10:11:21","guid":{"rendered":"https:\/\/smart-impact.ch\/referencement-web-comprendre-google-e-a-t\/"},"modified":"2025-06-01T14:59:46","modified_gmt":"2025-06-01T14:59:46","slug":"google-e-a-t-the-3-pillars-of-successful-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/2025.smart-impact.ch\/en\/articles\/google-e-a-t-the-3-pillars-of-successful-search-engine-optimization\/","title":{"rendered":"Google E-A-T: the 3 pillars of successful SEO"},"content":{"rendered":"

The \u201cGoogle E-A-T\u201d concept isn't new to the world of SEO. In fact, the notion dates back to 2015, when Google made public its standards for qualitative assessment of results<\/a>. This term has made it possible to put a name to previously abstract elements. Consequently, \u201cGoogle E-A-T\u201d<\/strong> has finally revealed the importance of certain factors in SERP ranking<\/strong>. Today, this notion is essential for any effective SEO strategy.<\/strong><\/p>\n\n\n\n

What is Google E-A-T?<\/h2>\n\n\n\n

Google E-A-T is an acronym representing three fundamental pillars. First, the\u2019Expertise,<\/strong> then the\u2019Authority<\/strong> and finally Trust<\/strong> (Trustworthiness). These criteria apply to the content of a page, its author and the source of the information. In other words, this is the trinity on which Google evaluates the quality of a page.<\/strong><\/p>\n\n\n\n

Unsurprisingly, pages that effectively meet the E-A-T criteria dominate the rankings. For any search engine optimization<\/strong> It is now essential to integrate these elements. One question remains, however.<\/p>\n\n\n\n

How can you optimize your site to get the best score for the three Google E-A-T criteria? Let's look at each of them in detail.<\/p>\n\n\n

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\"google\"<\/figure>\n<\/div>\n\n\n

How does Google evaluate Expertise?<\/h3>\n\n\n\n

To evaluate expertise, Google uses a fundamental tool: keywords. As a site owner, you need to integrate relevant keywords<\/strong> in your content. However, their mere presence is not enough. Your content must be structured in such a way that to precisely meet readers' expectations.<\/strong><\/p>\n\n\n\n

An expert masters all aspects of a specific subject. For Google, expertise<\/strong> is also defined in this way. Nevertheless, an algorithm cannot directly assess content expertise<\/strong> by simply browsing it.<\/p>\n\n\n\n

Your site must therefore anticipate web users' intentions<\/strong> who use certain keywords in their searches. It is only by satisfying these two criteria that a site can be recognized as a \u201cExpert\u201d<\/strong> by Google. It's easy to see why it's so important to work with an agency that can carry out a comprehensive search. keywords.<\/strong><\/p>\n\n\n\n

What is an Authority source for Google?<\/h3>\n\n\n\n

The second pillar is Authority. This criterion designates a site as an essential reference for a given subject. To reach this level, there are no shortcuts. However, there are several ways to gradually build up your online authority.<\/p>\n\n\n\n