{"id":14192,"date":"2025-03-21T13:17:43","date_gmt":"2025-03-21T13:17:43","guid":{"rendered":"https:\/\/smart-impact.ch\/articles\/?p=14192"},"modified":"2025-06-01T14:59:51","modified_gmt":"2025-06-01T14:59:51","slug":"ecommerce-switzerland-2025","status":"publish","type":"post","link":"https:\/\/2025.smart-impact.ch\/en\/articles\/ecommerce-switzerland-2025\/","title":{"rendered":"E-commerce in Switzerland: 2025 trends, opportunities and growth drivers not to be missed"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Switzerland, a small country but a big market.<\/strong> Behind its mountains lies a territory with high purchasing power, an ultra-connected population... and formidably demanding consumers. If you're thinking of developing your e-commerce business in Switzerland, or simply want to better understand its specific features, this publication will guide you step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-marche-suisse-en-quelques-chiffres\">The Swiss market in figures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let's start with the basics. By 2023, Swiss B2C e-commerce sales will have exceeded <strong>CHF 14 billion<\/strong>. More than 80 % of the Swiss population buy online, and more than 60 % do so from their smartphone. The share of m-commerce is exploding, year after year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that's not all. According to Swiss Post, the Swiss are also fond of foreign products: over 30 % of orders are placed on e-commerce sites not domiciled in Switzerland. In other words, competition is fierce. Very fierce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-que-les-suisses-attendent-vraiment\">What the Swiss expect (really)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Swiss market is often perceived as complex. And it is. But why? Because it is <strong>trilingual, multicultural<\/strong>and governed by a series of very specific codes. Here's what we at Smart Impact have learned from working with our customers in this field:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust is key<\/strong> A local brand, a Swiss address, a well-crafted \"About\" page... These are reassuring elements.<\/li>\n\n\n\n<li><strong>Payment must be localized<\/strong> Twint, PostFinance, invoices, cards... Not offering these options means losing sales. Point.<\/li>\n\n\n\n<li><strong>Logistical transparency is a prerequisite<\/strong> The Swiss want to know everything. Where the parcel leaves from, when it arrives, where it's stuck if there's a problem.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And don't be fooled: offering a website translated into German or French is not enough. You need a real <strong>cultural and linguistic adaptation<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1734\" src=\"https:\/\/smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-scaled.jpg\" alt=\"\" class=\"wp-image-14196\" srcset=\"https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-scaled.jpg 2560w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-300x203.jpg 300w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-1024x694.jpg 1024w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-768x520.jpg 768w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-1536x1041.jpg 1536w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-2048x1388.jpg 2048w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-950x644.jpg 950w, https:\/\/2025.smart-impact.ch\/wp-content\/uploads\/2025\/03\/made-in-switzerland-concept-swiss-flag-and-many-carton-boxes-close-up-stockpack-adobe-stock-1920x1301.jpg 1920w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tendances-e-commerce-a-suivre-de-pres-en-2025\">E-commerce trends to watch in 2025<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-l-essor-du-mobile\">1. The rise of the mobile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cell phone no longer simply assists in the purchase process. It becomes the main point of entry. If your mobile UX is shaky, you're out of the game. Responsive design, loading speed, thumb-accessible buttons... You've got no choice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-le-retour-du-local\">2. The return of the local<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Swiss brands (or those perceived as such) are all the rage. Why are they so popular? Because they embody proximity, reliability and respect for standards. In short, they speak to the heart. And that converts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-l-ecoresponsabilite-comme-argument-commercial\">3. Eco-responsibility as a selling point<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Swiss consumers are among the most demanding in Europe when it comes to environmental issues. Recyclable packaging, CO\u2082-neutral delivery, short circuits... This is no longer a bonus. It's an expectation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-l-omnicanal-par-defaut\">4. Omnichannel by default<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Swiss love to compare, visit in-store and then buy online... or the other way around. You need a coherent cross-channel presence strategy. The customer journey must be fluid. Not perfect, but fluid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-pieges-a-eviter\">Pitfalls to avoid<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What we see too often:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Swiss websites... hosted abroad, with unclear delivery times and generic legal notices.<\/li>\n\n\n\n<li>Untranslated or poorly translated product sheets (hello Google Translate).<\/li>\n\n\n\n<li>Non-existent or distant after-sales service (e.g. \"please contact our service department in Germany...\")<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These kinds of mistakes are very costly. Because in Switzerland, <strong>digital word-of-mouth travels fast<\/strong>. And he's ruthless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-opportunites-business-en-suisse-en-2025\">Business opportunities in Switzerland in 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to launch or relaunch your e-commerce business in Switzerland? Here are this year's growth sectors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organic, local and premium food<\/strong> (success of Farmy, proliferation of small digitalized producers)<\/li>\n\n\n\n<li><strong>Natural cosmetics<\/strong> made in Switzerland<\/li>\n\n\n\n<li><strong>Outdoor and mountain products<\/strong> (logical, isn't it?)<\/li>\n\n\n\n<li><strong>Customized subscriptions<\/strong> coffee, wine, tea, snacks - the model is very popular<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And for foreign brands: create a <strong>mirror site 100 % Switzerland<\/strong>with .ch, local address and French- or German-speaking after-sales service, is often the key to breaking through.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nos-conseils-smart-impact-pour-performer-en-suisse\">Our Smart Impact tips for success in Switzerland<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work on your local SEO<\/strong> : specific keywords, technical structure optimized for Google.ch, backlinks from .ch domains.<\/li>\n\n\n\n<li><strong>Deploy a geolocalized SEA strategy<\/strong> Don't spend your budgets targeting \"France\" or \"Belgium\" without specifying \"Suisse romande\".<\/li>\n\n\n\n<li><strong>Create trilingual content<\/strong> if you're targeting the whole country.<\/li>\n\n\n\n<li><strong>Display your Swiss customer reviews<\/strong> via Trustpilot, Google or other local platforms.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And above all: <strong>adapt your storytelling<\/strong>. The Swiss want proof, not promises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pour-aller-plus-loin-3-questions-a-vous-poser\">To find out more: 3 questions to ask yourself<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-votre-site-est-il-100-localise-pour-la-suisse\">1. Is your site 100 % localized for Switzerland?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Not just translated, but hosted locally, with a Swiss postal address and compliant legal notices?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-vos-campagnes-marketing-parlent-elles-aux-suisses\">2. Do your marketing campaigns speak to the Swiss?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Do they use their own codes, references and values?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-vos-prix-integrent-ils-la-tva-suisse\">3. Do your prices include Swiss VAT?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Transparency is essential. No Swiss likes to see \"surprise\" charges at the end of the basket.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-et-maintenant-a-vous-de-jouer\">And now it's your turn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Smart Impact, we help local and international brands establish a lasting presence in the Swiss market. Not with \"tips and tricks\", but with a solid, local and, above all, human strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have a project in mind? Need a Swiss, expert look at your website or e-commerce strategy? <a href=\"https:\/\/smart-impact.ch\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Contact us here<\/a> or\/and ask for your <strong>free audit<\/strong> in 48 hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcda References<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/fr.statista.com\/statistiques\/737011\/dmo-recettes-du-commerce-electronique-en-suisse\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Statista - Swiss e-commerce revenues (2023)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digital-commerce.post.ch\/fr\/pages\/blog\/2023\/etude-2023-sur-l-e-commerce-suisse\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Swiss Post - Swiss E-Commerce Study 2023<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.spring-gds.com\/en-ca\/blog\/ecommerce-in-switzerland-a-complete-guide-to-dominate-the-market\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Spring GDS - E-commerce in Switzerland: A complete guide to dominate the market<\/a><\/li>\n\n\n\n<li>Twint - 590 million transactions by 2023<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>La Suisse, petit pays, mais grand march\u00e9. Derri\u00e8re ses montagnes, on d\u00e9couvre un territoire o\u00f9 le pouvoir d\u2019achat est \u00e9lev\u00e9,.. <span class=\"mil-el-more\"><a href=\"https:\/\/2025.smart-impact.ch\/en\/articles\/ecommerce-switzerland-2025\/\" class=\"mil-button mil-button-lg\"><span>Read more<\/span><\/a><\/span><\/p>","protected":false},"author":2,"featured_media":14194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"_yoast_wpseo_title":"E-commerce Suisse 2024 : tendances, SEO, croissance locale","_yoast_wpseo_metadesc":"D\u00e9couvrez comment r\u00e9ussir en e-commerce en Suisse : mobile, confiance, SEO local, paiements Twint, et attentes clients par Smart Impact.","_yoast_wpseo_focuskw":"e-commerce suisse","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_bctitle":"","_yoast_wpseo_metakeywords":"","_links":{"self":[{"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/posts\/14192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/comments?post=14192"}],"version-history":[{"count":4,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/posts\/14192\/revisions"}],"predecessor-version":[{"id":14692,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/posts\/14192\/revisions\/14692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/media\/14194"}],"wp:attachment":[{"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/media?parent=14192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/categories?post=14192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2025.smart-impact.ch\/en\/wp-json\/wp\/v2\/tags?post=14192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}