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Co-founder of Smart Impact.Passionate about the web from the outset, he launched his first project in 2006: an online music magazine that is still running today. With almost 20 years' experience in SEO, a federal diploma in marketing and a solid geek culture, he and his team transform customers' (sometimes vague) ideas into concrete digital projects.

Tag: digital marketing

- October 21, 2025

Technical debt: why speed can sometimes slow you down?

At Smart Impact, we fully understand the pressure you're under: the market is evolving at breakneck speed, competition is intense, and the imperative is to quickly deliver new features to your customers. You invest heavily in the agility of your teams or agencies, and you have every right to expect concrete, rapid and visible results. And yet... Read more

- September 19, 2025

Beyond clicks: how to give your digital marketing a soul?

Open Google Analytics. Look at those lines, those green curves going up. You've got clicks. You've got time spent. Congratulations. But where are the faces behind the numbers? Where's the excitement? You were sold the promise of “traffic” and inherited an army of ghosts. Your site is optimized for Google's robots, it... Read more

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Tag: digital marketing

Technical debt: why speed can sometimes slow you down?

Beyond clicks: how to give your digital marketing a soul?

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