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SEO and authority: why regularity beats volume?

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SEO and authority: why regularity beats volume?
- March 2, 2026
SEO and authority: why regularity beats volume?

You've probably heard this advice, repeated like a mantra in marketing meetings: “To be visible on Google, you have to publish. A lot.” It was true ten years ago. Back then, flooding your blog with keywords was often enough to fool the algorithms. But what about today? Not only is this strategy obsolete, it's dangerous for your... Read more

Reliable sources and AI: how to sort out the real from the fake?
- February 23, 2026
Reliable sources and AI: how to sort out the real from the fake?

You probably use ChatGPT or Google Gemini on a daily basis to write e-mails, summarize documents or search for quick information. It's become a reflex for many of us. But have you ever wondered how these tools decide what's true or false? In the old world, a reliable source was a book published by a reputable publisher,... Read more

How do you structure a site so that it can be cited correctly by AI?
- February 18, 2026
How do you structure a site so that it can be cited correctly by AI?

Artificial intelligence (AI) is changing the face of SEO. In the past, the objective was simple: please Google to appear on the first page. Today, with the rise of ChatGPT, Bing Chat (Copilot) and Google Gemini, the stakes are changing. It's no longer just a question of being found, but of being understood and cited as the reference source in an AI-generated response. You... Read more

Why does AI love some content (and ignore others)?
- February 5, 2026
Why does AI love some content (and ignore others)?

You've spent hours writing an expert article. You've polished your style, checked your sources and optimized your keywords. Yet when you ask ChatGPT or Perplexity about your topic of choice, your competitor's content comes up. Frustrating, isn't it? The digital landscape has changed. We're no longer just in a battle... Read more

Running out of inspiration? 4 steps to finding topics that generate traffic
- January 28, 2026
Running out of inspiration? 4 steps to finding topics that generate traffic

Your marketing team has been producing content regularly for several months. The articles are well-written, the expertise is there, but the results just aren't there. On your analytics dashboards, the traffic curve remains hopelessly flat. So how do you find topics that generate traffic? The problem doesn't necessarily lie in the quality of your writing or... Read more

Long-tail keywords: why SMEs should get on board?
- January 26, 2026
Long-tail keywords: why SMEs should get on board?

You invest time and money in your SEO, but the results are slow in coming. You're aiming for broad terms, those that drive thousands of monthly searches, convinced that's where the key to traffic lies. Yet your performance graphs remain flat. It's a classic scenario for many small businesses trying to grow their business... Read more

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