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What is Generative Engine Optimization (GEO)?

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What is Generative Engine Optimization (GEO)?
What is Generative Engine Optimization (GEO)?

Understanding the rules of an AI-driven web The turning point: from indexing to reasoning For over twenty years, SEO had been built on solid foundations. Keywords were identified, optimized pages were built, links were earned and positions were tracked. Google decided. Users clicked. And the smart ones won. But behind the scenes, something... Read more

Can we still position ourselves on Google in 2025 with AI?
Can we still position ourselves on Google in 2025 with AI?

Sometimes I (still) wonder about artificial intelligence. Don't you? Just this morning, a customer asked me if AI was going to replace web copywriters. Good question, isn't it? Frankly, I've spent hours testing these AI tools. And do you know what? They blew my mind... but also made me wonder about a number of things. Mostly... Read more

SEO & AI: the 7 trends that will transform your digital strategy in 2025
SEO & AI: the 7 trends that will transform your digital strategy in 2025

Artificial intelligence is no longer just a buzzword. It's become an engine of transformation, sometimes discreet, often radical. And in the world of SEO, it's shaking things up. Over the past few months, at Smart Impact, we've seen the emergence of new behaviors, more powerful tools, and brands that are all asking the same question: how... Read more

How to deploy AI in your business without crashing
How to deploy AI in your business without crashing

Do you run a company and are you interested in AI? I know what you mean. Between the glittering promises and the legitimate fears, it's not easy to make sense of it all. Already at Smart Impact, many of our customers are asking us the same question: “AI, should we get on with it or wait?” Table of contents The 3 concrete uses of AI in business... Read more

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