Play Open

the best SEO tools 2025

General tools

CRM & analytics for agencies

AgencyAnalytics
https://agencyanalytics.com
AgencyAnalytics is much more than just a dashboard: it's the digital orchestra conductor for every ambitious agency. Here, every SEO, SEA, social media or emailing performance finds its place in automated reports that highlight the agency's added value. More than forty integrations, elegant dashboards, and above all the promise of an end to endless reporting. You'll find the peace of mind of controlled management, and the credibility of a tool designed for those who want to move forward quickly and effectively.
Price: payable

Collabx
https://collabx.com
Collabx reinvents CRM for modern agencies. The idea is not to lose a single sales lead: tracking prospects, converting projects with a single click, tracking every call or web lead, everything converges to simplify sales management. At last, the agency regains control over its incoming flows, while retaining freshness and visibility over the customer journey.
Price: payable

Hubspot
https://hubspot.com
Hubspot is the great digital ecosystem where everything is connected, from marketing automation to CRM and customer support. This global platform gives every agency the ability to structure, analyze and accelerate its growth with rare elegance. Hubspot means rigorous processes, agile management and the assurance of being able to support customers at every stage of their development.
Price: payable

BrightLocal
https://brightlocal.com
BrightLocal has established itself as the benchmark for local visibility management. The tool scans Google positions, local citations, review management and even the Google Business Profile. It's the sentinel of online reputation and location-based SEO, with a quick learning curve and a no-obligation trial period to test its power.
Price: payable

RavenTools
https://raventools.com
RavenTools offers a suite of reports designed for digital professionals. No more hours wasted compiling scattered data: everything is automated, from SEO analysis to PPC and social media campaign reporting. The result is time savings, greater clarity and, above all, the ability to impress every customer with carefully crafted dashboards.
Price: payable

ReportGarden
https://reportgarden.com
ReportGarden combines customer management, campaign management and reporting in a single, intuitive space. More than a tool, it's an assistant that structures follow-up, facilitates collaboration and gives each agency control over its operational flow. The bottom line: turn data into value, for yourself and your customers.
Price: payable

WebCEO
https://webceo.com
WebCEO is designed for agencies that want to manage everything from a single cockpit. Lead generation, SEO project management, white-label reporting, Google snippet tracking: everything is here to professionalize customer relations and personalize deliverables, without sacrificing efficiency or brand image.
Price: payable

Megalytic
https://megalytic.com
Megalytic focuses on creating tailor-made customer reports, connecting all sources (Google Analytics, AdWords, Bing Ads, Search Console...) to transform raw data into meaningful analysis. Here, data is dressed up to tell a story, support strategy and facilitate trade-offs.
Price: payable

SPP (Service Provider Pro)
https://spp.co
SPP brings the spirit of e-commerce to the sale of services. Shopping cart, integrated CRM, optimized sales tunnel: everything is designed to make the marketing, follow-up and delivery of digitalized services seamless, without dehumanizing the relationship.
Price: payable


Anti-captcha and text recognition

2Captcha
https://2captcha.com
2Captcha is a platform where captchas are solved by real people, in real time. Perfect for getting around blockages when scraping or automating, it makes it possible to overcome the most common web barriers, in several languages, with formidable efficiency.
Price: payable

AntiCaptcha
https://anti-captcha.com
AntiCaptcha stands out for its speed (around 8 seconds) and reliability (over 99 % success rate). The tool supports all types of captcha, from the most classic to the latest generation of reCAPTCHA, to streamline the automated processes of SEO pros.
Price: payable

CapMonster Cloud
https://capmonster.cloud
CapMonster Cloud stands out for its ability to resolve over 25,000 types of captcha, all in the blink of an eye. Automation becomes almost invisible, with savings on the captcha budget and a bluffing ease of integration into any workflow.
Price: payable

AzCaptcha
https://azcaptcha.com
AzCaptcha focuses on versatility, with high success scores even on reCAPTCHA v2 and v3. Integration is swift, and the service adapts to massive campaigns requiring volume and robustness.
Price: payable

ImageTyperz
https://imagetyperz.com
ImageTyperz guarantees responses in under ten seconds, and is compatible with all captcha formats, including the most modern. A must-have for automated image recognition on the web, with a balance between speed and reliability.
Price: payable

Deathbycaptcha
https://deathbycaptcha.com
Deathbycaptcha combines artificial intelligence and human intervention to offer a hybrid solution that responds to captchas in an average of 11 seconds, with an accuracy of 90 %. Ideal for those looking for a robust service, suitable for high-volume resolution without compromising on quality.
Price: payable


Ahrefs
https://ahrefs.com
Ahrefs is the Rolls-Royce of SEO when it comes to exploring the power of a site or its competitors. Every day, the tool scans billions of pages, enriches a colossal link database, and reveals for each domain its strengths, weaknesses and areas for improvement. Keyword research, backlink audits, competitive analysis... everything you need to steer an ambitious SEO strategy with precision.
Price: payable

SEMRush
https://semrush.com
SEMRush has established itself as the Swiss army knife of digital marketing: it offers over forty professional tools for analyzing, comparing and deploying acquisition strategies across all channels. Its database of over one hundred million keywords allows you to monitor everything from organic positioning to paid advertising, with a level of precision that is rare in any market.
Price: payable

Majestic
https://majestic.com
Majestic is the link profile analysis specialist. It maps the web to trace the history of each backlink, offering two complementary indexes: the massive historical index, and the constantly updated fresh index. For anyone wanting to understand a site's past, present and potential, this is an essential tool.
Price: payable

Moz
https://moz.com
Moz is a pillar of the industry, renowned for its in-depth analyses, keyword suggestions and on-page optimization recommendations. As well as monitoring positioning, the platform offers a pedagogical environment, designed to guide each professional in his or her choices, trade-offs and team development.
Price: payable

SimilarWeb
https://similarweb.com
SimilarWeb provides a macro and micro view of any site's traffic, by combining traffic data, trends and development history. Ideal for studying a market, monitoring the competition or anticipating the strategic moves of market leaders.
Price: free version available, paid version for advanced access

cognitiveSEO
https://cognitiveseo.com
cognitiveSEO goes beyond traditional backlink analysis, integrating algorithms to detect risky links, understand anchor distribution, and guide every netlinking action. The suspicious link alert system is invaluable for anticipating Google penalties and keeping control of your digital reputation.
Price: payable

Link Research Tools
https://linkresearchtools.com
Link Research Tools specifically targets problematic links, those that could lead to Google sanctions. The tool cross-references signals to detect, classify and propose corrective actions, making it a true quality assurance tool for link profile management.
Price: payable

Megaindex
https://megaindex.com/backlinks
Megaindex focuses on the quantitative and qualitative evaluation of external links, to help gauge a site's real strength. Free and accessible, it proves invaluable for quickly taking the pulse of a netlinking strategy and identifying opportunities to be seized.
Price: free of charge

SpyFu
https://spyfu.com
SpyFu is the art of observing competitors over time. The tool traces ten years of Google history for every keyword, every ad, every strategy, to reveal winning tactics and inspire its own arbitrages. For digital intelligence and spying, it's the perfect companion.
Price: payable

Alexa
https://alexa.com
Alexa offers web traffic analysis and optimization tools, so you can build your promotions on solid foundations and understand where visibility comes from. Although the classic service has closed, certain analytical modules are still appreciated for their simplicity and synthetic vision.
Price: free of charge


Bulk addition of pages to Google

SiteAnalyzer BulkAdd
https://site-analyzer.pro/services-seo/indexator-browser/
SiteAnalyzer BulkAdd notifies Google of the birth of thousands of new pages in just a few clicks. The tool has been tested on massive volumes (up to 100,000 pages), and is a valuable gateway for large-scale SEO projects, where every second counts for indexing.
Price: free of charge

Omegaindexer
https://omegaindexer.com
Omegaindexer speeds up page discovery by Google. Its mission: push freshly created or modified URLs so that the engine doesn't delay in integrating them into its index. A must to avoid content remaining invisible for too long.
Price: payable

Indexing
http://indexification.com
Indexification automates backlink indexing, with real-time crawl monitoring. For campaigns where the speed of indexing makes the difference, it's an efficient and discreet partner, designed for massive action.
Price: payable

Indexinject
https://indexinject.com
Indexinject diversifies crawling and indexing techniques to maximize the chances of every link being seen, scanned and registered by Google. The emphasis is on reliable methods and success rates, for solid performance.
Price: payable

Colinkri
https://colinkri.com
Colinkri forces search engine robots to discover and explore links quickly. Designed for intensive netlinking campaigns, it offers significant time savings, especially when working with satellite sites or PBN networks.
Price: payable

Onehourindexing
https://onehourindexing.co
Onehourindexing automates the indexing and pinging of backlinks, while staying within Google guidelines. The aim: to ensure that every link is taken into account as quickly as possible, without risking the health of the site.
Price: payable

Linkcentaur
http://linkcentaur.com
Linkcentaur offers a mass indexing service for Google, Bing and Yahoo. Versatile, it adapts to different engines and meets the needs of those working on multi-channel strategies.
Price: free version and paid version


Bulk API

SEO-rank
https://seo-rank.my-addr.com
SEO-rank offers a fast checker for Moz authority metrics (PA/DA), trust flow and citation flow, all in bulk mode. Ideal for those who handle large volumes of URLs and want to qualify their leads or links in the blink of an eye.
Price: payable


Content optimization

POP (Page Optimizer Pro)
https://pageoptimizer.pro
POP is an on-page optimization tool based on semantic analysis and the power of NLP. It generates recommendations based on targeted keywords, to fine-tune each page to match the relevance criteria of search engines. A real co-pilot for aiming for the first page.
Price: payable

Surf SEO
https://surferseo.com
Surfer SEO analyzes more than 500 on-page signals and offers simple-to-apply optimization recipes. Each page is examined from every angle, offering tangible areas for improvement that are accessible even to non-technical users.
Price: payable

Cora
https://seotoollab.com
Cora goes very far in its analysis, measuring up to 880 SEO factors and their correlation with positioning. It's the tool for those who want to challenge every detail and get an ultra-pushed diagnosis of what really works.
Price: payable

SEO Compare
https://internetmarketingninjas.com/seo-tools/seo-compare/
SEO Compare provides a side-by-side comparison of the optimization of two pages, based on keyword usage. Simple and educational, it highlights discrepancies and inspires precise adjustments, without overloading you with technical metrics.
Price: free of charge


Google Search API

Zenserp
https://zenserp.com
Zenserp offers an API designed to extract Google search results without encountering captchas or proxy issues. The tool automatically handles blockage resolution and delivers clean, structured answers in the blink of an eye. This is a major asset for feeding dashboards, competitive analyses or large-scale intelligence tools, without technical friction.
Price: payable

SerpApi
https://serpapi.com
SerpApi goes even further, offering a real-time API for retrieving Google results, with full browser execution and automatic captcha resolution. Whether for tracking positions, monitoring the competition or automating analyses, the solution ensures robustness and speed.
Price: payable

SERPHouse
https://serphouse.com
SERPHouse offers direct access to the top 100 results on Google and Bing for each keyword requested. The API integrates easily into all types of projects, and guarantees reliable data freshness, making it invaluable for audits and positioning monitoring.
Price: payable

Serpstack
https://serpstack.com
Serpstack delivers Google SERP results via a REST API in real time. With its network of international proxies and automatic captcha management, Serpstack is a stable, high-performance solution tailored to the needs of demanding agencies and developers.
Price: payable

SERPRiver
https://serpriver.com
SERPRiver lets you send simultaneous queries to Google, Bing and Yandex, with almost instantaneous JSON responses. Perfect for projects that need to cross-reference or compare results from several search engines without technical complexity.
Price: free version and paid version


JavaScript SEO (JS SEO)

Prerender
https://prerender.io
Prerender is designed for highly dynamic sites built in JavaScript. The tool handles server-side page rendering, saves static HTML, and serves it to search engine spiders. The result: optimal indexing, even for state-of-the-art sites, without sacrificing performance or user experience.
Price: payable


Microworkers and outsourcing

Mturk
https://mturk.com
Amazon Mechanical Turk (Mturk) provides direct access to a global workforce for outsourcing repetitive tasks, tests, annotations or data collection. For SEOs, this means the possibility of speeding up human-intensive projects, while controlling budget and time.
Price: payable


Mind maps and interactive maps

Mindjet Mindmanager
https://mindjet.com
Mindjet Mindmanager is a visual management tool for structuring ideas, projects and databases, with the ability to automate macros and export to MS Project. A welcome companion for agencies juggling complex strategies and multidisciplinary teams.
Price: payable

Xmind
https://xmind.net
Xmind is the benchmark for desktop mind maps. The tabbed interface simplifies the organization of ideas, and the Pro version includes an elegant presentation mode, useful for facilitating workshops or customer briefs.
Price: payable

MindMeister
https://mindmeister.com
MindMeister brings the power of the cloud to mindmapping. Collaborative and accessible from any device, it lets you create, share and enrich up to three maps free of charge. A real ally for co-constructing content plans or SEO strategies with your teams or customers.
Price: payable

FreeMind
https://sourceforge.net/projects/freemind/
FreeMind offers the freedom of open source software to create simple yet powerful mind maps. Its strength: the ability to export in XSLT format, to link ideation to other tools or workflows, without commercial dependency.
Price: payable

Coggle
https://coggle.it
Coggle makes it easy to create mind maps and flow charts directly in the browser, without downloading. Real-time collaborative editing makes it an agile tool for remote brainstorming, structuring semantic cocoons, or visualizing site structure.
Price: free of charge

Ubilabs
https://ubilabs.net
Ubilabs designs interactive mapping applications and offers customized data visualization support. A Google Cloud partner, the agency is recognized for its ability to transform raw data into immersive, intelligible experiences.
Price: payable


New identities and false identities

Thispersondoesnotexist
https://thispersondoesnotexist.com
In just one click, this site generates a realistic photo of a person who doesn't exist, produced by artificial intelligence. Useful for illustrating fictitious profiles, anonymizing examples or enriching a test database without using real identities.
Price: free of charge

Fake Name Generator
https://fakenamegenerator.com
Fake Name Generator creates complete identities, including name, address, e-mail and password, right down to the most trivial details. Ideal for testing forms, creating scenarios or simulating usage without polluting your real database.
Price: free of charge

Character Generator
https://character-generator.org.uk
Character Generator offers detailed character sheets, useful for novels, films or... any SEO scenario where a narrative or illustrative dimension is required. The tool injects a touch of creativity and originality into the design of personas or examples.
Price: free of charge


On-page SEO

Inlinks
https://inlinks.net
Inlinks pushes the concept of semantic SEO, analyzing the context of content and proposing entity-based optimizations. The tool recommends intelligent internal links, editorial suggestions and leads to align each page with engine expectations. An ally in taking a site to the next level in Google's understanding.
Price: payable

Featured Snippet Tool
https://internetmarketingninjas.com/tools/snippet/
This tool specializes in the hunt for featured snippets. It compiles opportunity data and helps to identify, structure and target the most accessible optimized snippets, to place a site at the top of the SERP on high value-added queries.
Price: payable


PBN hosting

PBNHosting
https://pbnhosting.net
PBNHosting offers ultra-discreet hosting, based on CDNs such as Amazon CloudFront, to hide any footprint and protect its private site networks (PBNs). Security, IP diversity and performance: everything is calibrated for large-scale netlinking strategies.
Price: payable

PBN.Hosting
https://pbn.hosting
PBN.Hosting goes one step further with a turnkey WordPress platform, instantly deployed on premium CDNs. The emphasis is on speed, isolation and centralized management, to offer the flexibility of a powerful network without the drawbacks of traditional solutions.
Price: payable


Process automation

Process
https://process.st
Process is the ultimate process management tool. Collaborative checklists, automated workflows: everything is designed to structure and streamline the day-to-day work of your teams, whether it's onboarding, customer follow-up or SEO audits.
Price: payable

Zapier
https://zapier.com
Zapier is the great digital connector. It links thousands of applications to automate data flows, without coding. This increases efficiency, eliminates recurring tasks, and frees up time for what really matters: analysis and strategy.
Price: free of charge


Commercial CRM

Close
https://close.com
Close is designed for sales teams who want to combine performance and simplicity. Lead management, integrated calls, automated e-mail follow-ups: everything you need to track and close more sales, without losing touch with the customer.
Price: payable


General SEO tools

Bulkseotools
https://bulkseotools.com
Bulkseotools brings together no fewer than 26 free SEO tools for webmasters and consultants. Backlink analysis, report generation, tag verification or indexing: each utility is designed to quickly solve a concrete problem, without any headaches. For all those who want a complete and accessible survival kit, this is a real digital toolbox to tuck away in your bookmarks.
Price: free of charge

Linkio
https://linkio.com/anchor-text-generator/
Linkio offers a link anchor generator based on analysis of the best SEO results. The tool suggests anchor variants based on successful models, to optimize the diversity and naturalness of backlinks. A wise companion for every netlinking specialist.
Price: payable

SeoTools for Excel
https://seotoolsforexcel.com
SeoTools for Excel is an add-in that turns the famous spreadsheet into an SEO war machine: technical analysis, metadata audit, backlink tracking, Whois info extraction... all integrated into a single sheet, with the power and flexibility of Excel.
Price: free of charge

Merkle Tool
https://technicalseo.com/tools/
Merkle Tool offers a panoply of free technical tools for testing, generating and validating all aspects of SEO: robots.txt, schema markup, page analysis... Perfect for validating a configuration before going online or detecting blocking points without mobilizing a developer.
Price: payable

PR-CY
https://pr-cy.io
PR-CY allows you to carry out complete site audits, with over 70 criteria analyzed and the possibility of comparing several competitors. An ideal tool for taking the pulse of a site and identifying areas for improvement in just a few minutes.
Price: free version, paid version for advanced analyses


SEO Tools - API

Dataforseo
https://dataforseo.com
Dataforseo offers an ultra-complete API for accessing all essential SEO data, ideal for agencies and software publishers. It includes keyword recovery, positions, search volume and backlink metrics, all in the form of structured data streams ready to be integrated into any tool or dashboard.
Price: payable


SEO Tools - DNS

Viewdns
https://viewdns.info
Viewdns offers a set of specialized DNS analysis tools: lookup, history, IP analysis, propagation verification... It's the webmaster's black box for monitoring migrations, checking domain health and reporting network incidents without wasting time.
Price: free of charge


Site availability checker

Nodeping
https://nodeping.com
Nodeping monitors website availability and alerts you by SMS in the event of outages or technical problems. With 21 types of tests available, it provides 24/7 monitoring of server stability, security and performance.
Price: payable

Littlewarden
https://littlewarden.com
Littlewarden goes a step further, monitoring availability, SSL certificates, presence in the Google index, malware detection... It watches over the overall health of the site and warns of any anomalies, to guarantee a flawless online presence.
Price: payable


Automatic submissions to web directories

Knowem
https://knowem.com
Knowem checks a brand's availability on over 500 social networks and platforms, then offers to secure profiles to prevent squatting. A valuable monitoring and branding tool, especially when launching a new business or an international project.
Price: payable


Ahrefs
https://ahrefs.com/site-explorer
Site Explorer, Ahrefs' star feature, lets you analyze a site's backlinks and spy on competitors' strategies. You can visualize link evolution, quality, toxicity and history for each domain. A must for ambitious netlinking campaigns.
Price: payable

SEMRush
https://semrush.com/analytics/backlinks
SEMRush's backlinks tool offers a detailed analysis of incoming links, with history, detection of toxic links and competitive comparison. It's the benchmark solution for monitoring the quality of your profile and adjusting your actions on an ongoing basis.
Price: payable

Majestic
https://majestic.com/reports/site-explorer
Majestic rolls out its Site Explorer with two indexes (fresh and historical) for in-depth analysis of link structure, trust flow, citation flow and evolution over time. Perfect for overviews or in-depth audits.
Price: payable

Linkody
https://linkody.com/en/seo-tools/free-backlink-checker
Linkody offers a free backlink analyzer that displays the 100 most powerful links for each domain, ranked by authority. The tool helps you quickly detect opportunities, monitor your campaigns and act on strategic links.
Price: free version, paid version for more features

Moz
https://moz.com/link-explorer
Moz's Link Explorer gives you access to a database of 37 trillion links for auditing and monitoring any backlink profile. The interface is crystal-clear, the analyses detailed, and the recommendations useful for building a solid strategy.
Price: payable

Cognitive SEO
https://cognitiveseo.com/backlinkanalysis/
Cognitive SEO offers an in-depth audit of backlinks, identifying weak points, competitors' digital strategies and potential penalty signals. Ideal for those who want to work on netlinking excellence.
Price: payable


Bloggers and journalists

HARO
https://helpareporter.com
HARO (Help a Reporter Out) connects journalists and experts to facilitate the search for quality sources. Every day, dozens of journalists publish their needs, enabling SEO agencies or freelancers to land high-authority media quotes. Ideal for netlinking and personal branding.
Price: payable

Muck Rack
https://muckrack.com/search/
Muck Rack is a dynamic directory for finding and contacting journalists, monitoring a brand's media coverage and generating detailed PR reports. A powerful tool for controlling your communications, identifying opportunities and measuring the impact of your campaigns.
Price: payable


Buy, sell expired websites & domains

Dropcatch
https://dropcatch.com
Dropcatch specializes in the recovery of expiring domain names, via a transparent auction system. For nugget hunters or agencies looking to invest in domains with high SEO potential, this is a safe bet.
Price: payable

ExpiredDomains
https://expireddomains.net
ExpiredDomains offers an ultra-filtered search engine to unearth expired domains with traffic, links, Alexa metrics, and other advanced SEO criteria. Invaluable for PBN strategies or agile branding.
Price: payable

Namejet
https://namejet.com
Namejet is a premium auction platform for expired domains, renowned for its exclusive catalog and the quality of the opportunities it offers.
Price: payable

Snapnames
https://snapnames.com
Snapnames offers one of the world's richest databases of expired domains, with millions of transactions per year and an ultra-reactive auction system.
Price: payable

MyDrop
https://mydrop.io
MyDrop aggregates and restores the largest Runet database of expired domains, with a focus on free, restorable opportunities and their SEO history.
Price: free of charge

GoDaddy
https://godaddy.com
GoDaddy remains one of the major players in domain purchasing, including backorders and auctions for names with high authority or high traffic.
Price: payable

FreshDrop
https://freshdrop.com
FreshDrop filters and ranks expired domains according to age, link strength, Majestic or Moz metrics... A formidable dashboard for domain professionals.
Price: payable

Namecheap
https://namecheap.com
Namecheap offers auctions on expired domains at competitive rates, all with a pleasant, transparent user experience.
Price: payable

Dynadot
https://dynadot.com
Dynadot, an accredited registrar, provides auctions on domains with detailed SEO metrics (backlinks, traffic, age...).
Price: payable

Flippa
https://flippa.com
Flippa is the ultimate marketplace for buying and selling complete sites, with an impressive level of detail on analytics and revenue generation.
Price: payable

Registercompass
https://registercompass.com
Registercompass offers advanced filtering for GoDaddy auctions, integrating trust flow, citation flow and other crucial metrics for SEO pros.
Price: payable

DomCop
https://domcop.com
DomCop is the ultimate expired domain search engine, with access to 90 metrics from all the major SEO tools.
Price: payable

Park.io
https://park.io
Park.io allows you to backorder more than 20 national extensions (ccTLDs), making it practical for local or niche markets.
Price: payable

Spamzilla
https://spamzilla.io
Spamzilla makes it easy to find domains by filtering according to Majestic and Ahrefs scores, and offers 25 free domains per day for discovery.
Price: free version, paid version

NameBio
https://namebio.com
NameBio is the market's memory: history of domain sales, dates, prices, trends... Useful for gauging the value of a name before investing.
Price: free of charge

DNS History
https://completedns.com/dns-history/
DNS History offers the largest DNS history database on the web, ideal for tracing a domain's technical history and assessing risks before purchasing.
Price: free of charge


Email, contact and info extractors

Contact Out
https://contactout.com
Contact Out excels in e-mail research on LinkedIn and GitHub, with a database of one billion addresses. Ideal for high-quality B2B prospecting.
Price: payable

Signal Hire
https://signalhire.com
Signal Hire obtains e-mails, phones and social profiles from multiple platforms, cross-referencing sources to maximize data reliability.
Price: payable

Hunter io
https://hunter.io
Hunter.io, the benchmark tool for finding professional e-mails on websites, offers a free version limited to 50 queries per month.
Price: free version, paid version

Find That Lead
https://findthatlead.com
Find That Lead works as a Chrome extension to extract e-mails directly from LinkedIn, displaying a reliability score.
Price: free version, paid version


Google Panda/Penguin penalties

Panguin Tool
https://panguintool.barracuda.digital/dashboard
Panguin Tool cross-references a site's traffic history with the dates of Panda/Penguin updates. The tool makes it possible to quickly understand whether a drop in traffic is linked to an algorithmic sanction.
Price: free of charge

Website Penalty Indicator
https://feinternational.com/website-penalty-indicator/
Website Penalty Indicator displays a timeline of penalties, with precise dates and impact on traffic. A simple and educational way to visualize the effect of Google updates.
Price: free of charge


Social monitoring, mentions, social network analytics

SemanticForce
https://semanticforce.net
SemanticForce centralizes the monitoring of social networks, automatically categorizing opinions and views to give a complete picture of a brand's reputation.
Price: payable

Mention
https://mention.com
Mention tracks all occurrences of a brand on the web and networks, with real-time alerts and web/mobile apps.
Price: payable

Buzz Stream
https://buzzstream.com
Buzz Stream makes it easy to track mentions and manage press relations, by centralizing information found in indexed sources.
Price: payable

Google Alerts
https://google.com/alerts
Google Alerts lets you receive free notifications every time a keyword, brand or site is mentioned on Google.
Price: free of charge


Social signals

Glow Insta
https://glowinsta.com
Glow Insta helps increase engagement on Instagram and Twitter: likes, followers, comments, everything to boost social visibility.
Price: payable

SEO Butler
https://seobutler.com
SEO Butler offers guest articles on high-authority sites (DA40+), with guaranteed placement, to support netlinking and branding.
Price: payable


Web 2.0

Auto Fill Magic
http://autofillmagic.com
Auto Fill Magic automates account creation and publication on Web 2.0 platforms, speeding up manual link building.
Price: payable

RankerX
https://rankerx.com/homepage/
RankerX is automated netlinking software for blogs and Web 2.0 authority sites, designed for large-scale backlink generation.
Price: payable

Turbo Web

Turbo Web simplifies automated submission on Web 2.0, with universal blog management and post scheduling.
Price: payable

GSA
https://gsa-online.de/en/product/search_engine_ranker/
GSA Search Engine Ranker builds backlinks automatically, without the need for pre-filtered databases, for 24/7 netlinking without limits.
Price: payable


WHOIS history

Domain Tools
https://whois.domaintools.com
Domain Tools allows you to trace a domain's ownership, IP, traffic and SEO history. Ideal before a takeover or to analyze the competition.
Price: free of charge

Who Is
https://who.is
Who Is provides access to a large database of Whois, DNS, domains and IPs. It's the reference directory for checking domain name ownership and history.
Price: free of charge

Who is request
https://whoisrequest.com
Who is request enables fast queries on any domain or IP address, with IPv4 and IPv6 compatibility.
Price: free of charge


Local quotes

Bright Local Checker
https://brightlocal.com/local-search-results-checker/
Bright Local Checker displays localized Google results, tracking the citation status for each business.
Price: payable

Moz Local Check
https://moz.com/checkout/local/check
Moz Local Check takes care of active local presence management, review tracking and location-based performance analysis.
Price: payable

Whitespark Local Citation Finder
https://whitespark.ca/local-citation-finder/
Whitespark Local Citation Finder detects local citation opportunities by analyzing competition and keyword results.
Price: payable

Loganix
https://loganix.com/the-seven-dollar-citation-audit/
Loganix offers a complete local citation audit, delivered in two working days, starting at $7.
Price: payable


Google My Business - audit, crawl, management, support

GMB Checker
https://gmbvault.com/gmb-tool
GMB Checker automatically extracts the Google Maps ID, CID and integration code from a URL, making it easy to manage listings.
Price: payable

Bright Local
https://brightlocal.com/local-seo-tools/google-my-business-audit/
Bright Local offers a complete audit of the Google My Business listing, including competitive benchmarking and optimization recommendations.
Price: payable

Audit from Web20Ranker
https://web20ranker.com/local-seo-audit/
Web20Ranker provides a local SEO audit and citation check, with a focus on US and Canadian companies.
Price: free version and paid version

Melissa Address Lookup
https://melissa.com/v2/lookups/addresscheck/address/
Melissa checks U.S. and Canadian addresses for compliance with USPS/Canada Post standards, to ensure the reliability of local listings and citations.
Price: payable

Phantom Buster
https://phantombuster.com
Phantom Buster automates data extraction from social networks and Google My Business, facilitating B2B prospecting and review scraping.
Price: payable

Botsol
https://botsol.com/Products/GoogleMapsCrawler
Botsol automates the collection of business information from Google Maps, ideal for enriching a base of local prospects.
Price: payable

Local Viking
https://localviking.com
Local Viking centralizes the management of several GMB files, publication planning, position tracking and notification management.
Price: payable

GMB Factory
https://gmbfactory.com
GMB Factory offers all-in-one management of Google My Business: programming, review management, schema integration, etc.
Price: payable

GMB Blaster Software
https://petestrafficsuite.com/showthread.php?11791-Get-The-Ultimate-GMB-Map-Blaster-Software-Here-FREE
GMB Blaster Software automatically generates citations and Google Maps in batches, to boost local ranking.
Price: payable

Google My Business support
https://support.google.com/business/contact/business_c2c_l
Google offers direct telephone support for managing and resolving problems with GMB.
Price: free of charge


Position and Rank Tracking

Nightwatch
https://nightwatch.io
Nightwatch is the new-generation tracker: it tracks the positioning of your keywords internationally and locally, monitoring backlinks and offering detailed reports for fine-tuning your strategy. A precise, reliable tool, appreciated for its visual clarity.
Price: payable

SemRush
https://semrush.com/position-tracking/
SemRush's tracking module monitors daily position trends, on mobile and desktop, for each country or city. Competitive analysis, segmentation by keyword group and automatic alerts make it an indispensable reporting tool.
Price: payable

Rankinity
https://rankinity.com
Rankinity allows you to check positions in real time on several search engines, comparing evolutions according to geolocation, language and device used.
Price: payable

Authority Labs
https://authoritylabs.com
Authority Labs simplifies day-to-day, local and mobile monitoring, while generating exportable reports for the customer. The tool is designed to automate monitoring and save time on management.
Price: payable

Cognitive SEO
https://cognitiveseo.com/ranktracker/
Cognitive SEO offers universal tracking (mobile, local, desktop) with alerts on position variations, perfect for fine-tuning SEO actions as close to reality as possible.
Price: payable

Pro Rank Tracker
https://proranktracker.com
Pro Rank Tracker provides a comprehensive dashboard for monitoring SERPs, generating customized reports and exporting data for customers or staff.
Price: payable

SERP Fox
https://serpfox.com
SERP Fox scans the SERPs, tracking position by keyword and geolocation, for effective competitive intelligence across all verticals.
Price: payable

Accuranker
https://accuranker.com
Accuranker promises the fastest tracking on the market, with instant updates, intelligent alerts and clear visualization of rankings evolution.
Price: payable

SERP Cloud
https://serpcloud.com/serp/pages/home
SERP Cloud centralizes position tracking and cross-references SEO and social metrics.
Price: payable

Rankz

Rankz analyzes presence on over 30 SERP functionalities, offers competitive comparisons and a comprehensive digital environment watch.
Price: payable

AMZ Tracker
https://amztracker.com/index_en.php
For Amazon, AMZ Tracker is the benchmark for tracking product rankings, detecting trends and continuously optimizing listings.
Price: payable

SERP Robot
https://serprobot.com
SERP Robot offers a simple and free real-time Google checker for quick verification.
Price: payable

Spyserp
https://spyserp.com
Spyserp monitors positions on Google and Bing, with granularity by city, ideal for local strategies.
Price: free of charge


Spinners & automated content generation

Spin Rewriter
https://spinrewriter.com/free/special-offer
Spin Rewriter uses natural language processing to create unique, readable article variants, suitable for netlinking or volume publishing.
Price: paid, free trial version

Thebestspinner v4

With the largest database of synonyms on the market, The Best Spinner v4 allows you to generate varied content to avoid duplication and enrich your SEO.
Price: payable

Chimp Rewriter
https://chimprewriter.com
Chimp Rewriter uses artificial intelligence to reformulate texts and generate multilingual content, while maintaining editorial quality.
Price: payable

Spinner Chief
http://spinnerchief.com
Spinner Chief analyzes semantics to produce unique, SEO-friendly texts, while guaranteeing human readability.
Price: payable

SEO Content Machine
https://seocontentmachine.com
SEO Content Machine creates multilingual content for link building, automatic publishing and PBN management.
Price: payable

Content Spiffer
http://contentspiffer.com
Content Spiffer offers automated content mixing and a text injector for mass customization of your publications.
Price: payable

Word AI
https://wordai.com
Word AI relies on AI to understand and rewrite the meaning of text, creating content that is undetectable as spin, ideal for bypassing anti-duplication filters.
Price: payable

Menterprise
https://menterprise.io
Menterprise combines automatic generation and semantic optimization to produce SEO-friendly articles for intensive publication.
Price: payable


Data extraction and web scraping

Import.io
https://import.io
Import.io allows you to extract data from any web page in bulk and export it in CSV format, ideal for monitoring, auditing or creating prospect databases.
Price: payable

Webhose.io
https://webhose.io
Webhose.io gives you real-time access to structured feeds from thousands of sources: blogs, forums, media... to feed your dashboards or automate industry watch.
Price: payable

Dexi.io
https://dexi.io
Dexi.io is a cloud scraper, ideal for planning, automating and monitoring data collection, with advanced robotization and proxy management.
Price: payable

Scrapinghub
https://scrapinghub.com
Scrapinghub provides high-performance cloud parsing, with proxy rotation and intelligent session management for blockage-free collection.
Price: payable

ParseHub
https://parsehub.com
ParseHub installs on the desktop and handles complex sites (JavaScript, AJAX, cookies). Ideal for extracting catalogs, directories or dynamic listings.
Price: payable

Spinn3r
http://docs.spinn3r.com
Spinn3r automatically indexes content from blogs, media, RSS feeds and social networks, perfect for editorial intelligence or advanced monitoring.
Price: payable

OutWit Hub
https://outwit.com/products/hub/
OutWit Hub is a Firefox add-on specialized in automatic web data collection, with intelligent navigation and multi-format extraction.
Price: payable


Organization of editorial work

Omm Writer
https://ommwriter.com
Omm Writer promotes concentration through a zen-like, soothing, distraction-free writing environment: perfect for SEO copywriting or guide design.
Price: payable

WorkFlowy
https://workflowy.com
WorkFlowy structures complex tasks in dynamic, hierarchical lists, making editorial planning, semantic cocoons and content roadmaps effortless.
Price: payable


Work on content & editorial optimization

Clear Scope
https://clearscope.io
Clear Scope optimizes each text for SEO by analyzing semantic relevance, lexical fields and related topics to be integrated.
Price: payable

Grammarly
https://grammarly.com
Grammarly is the essential assistant for grammatical correction, tone enhancement and clarity in both English and multilingual writing.
Price: payable

Copywritely
https://copywritely.com
Copywritely combines SEO optimization and readability, detecting text weaknesses (over-optimization, style, duplication...) to improve reading comfort.
Price: payable

Ink for All
https://inkforall.com
Ink for All offers an AI-powered editorial optimization platform that adjusts content, tags and relevance scores in just a few clicks.
Price: payable


SEO browser extensions

SiteAnalyzer SEO Tools
https://site-analyzer.pro/soft/seo-extension/
A complete Chrome/Firefox extension for technical SEO auditing, with all the essentials for inspecting tags, performance and indexing.
Price: free of charge

SEO Info
https://chrome.google.com/webstore/detail/seoinfo/ppbdklaincgliegpfolkjjfncpgobneb?hl=en
SEO Info warns of SEO problems during navigation, while displaying key performance indicators.
Price: free of charge

Google Tag Assistant
https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
Tag Assistant verifies the installation of Analytics tags, Tag Manager and optimizes data collection.
Price: free of charge

Detailed
https://chrome.google.com/webstore/detail/detailed-seo-extension/pfjdepjjfjjahkjfpkcgfmfhmnakjfba
The Detailed extension provides one-click access to all vital SEO data for a page: titles, meta, robots.
Price: free of charge

SEOquake
https://seoquake.com
SEOquake offers instant analysis of the current page and detailed SERP diagnostics.
Price: free of charge

SEO META in 1 CLICK
http://seo-extension.com
SEO META in 1 CLICK lists all the meta tags, titles, Hn and diagrams on a page in real time.
Price: free of charge

SEO Analysis & Website Review
https://woorank.com
Woorank generates instant SEO analysis, for desktop and mobile, with scoring, advice and prioritization of actions.
Price: free of charge


CDN, security & anonymity

Cloudflare
https://cloudflare.com
Cloudflare is the universal CDN, combining security, speed and SSL management. It protects sites, speeds up loading and blocks DDoS attacks.
Price: free version and paid version

Incapsula

Incapsula offers a secure CDN, advanced caching and an application firewall for enhanced protection of e-commerce or media sites.
Price: free version and paid version

MaxCDN

MaxCDN, designed for WordPress, relies on a global network of SSD servers for fast content delivery, anywhere in the world.
Price: payable

Sucuri
https://sucuri.net
Sucuri combines CDN, firewall, site cleansing and monitoring to guarantee global security against attacks and malware.
Price: payable

KeyCDN
https://keycdn.com
KeyCDN offers a lightweight, high-performance CDN with HTTP/2 support, SSL and integrated anti-DDoS protection.
Price: payable

ClouDNS
https://cloudns.net
ClouDNS anonymizes the site's IP to limit exposure to attacks, while offering advanced DNS management.
Price: free of charge


CMS detectors

SiteAnalyzer CMS Detector
https://site-analyzer.pro/services-seo/cms-checker/
CMS Detector automatically detects the CMS technology used on any site, individually or in bulk.
Price: free of charge

Wappalyzer
https://wappalyzer.com
Wappalyzer identifies all web technologies - CMS, analytics, servers, widgets - to map a site's technical architecture.
Price: payable


Duplicate content detection

Copyscape
https://copyscape.com
Copyscape instantly checks whether your site's content is duplicated elsewhere on the web, ideal for protecting your creations and avoiding Google penalties.
Price: payable

Siteliner
http://siteliner.com
Siteliner analyzes internal pages for duplication, broken links and internal link structure. Handy for quick audits and editorial housekeeping.
Price: free of charge

SmallSEOTools Plagiarism Checker
https://smallseotools.com/plagiarism-checker/
Small, free tool for detecting plagiarism in any text or web page, useful for validating articles before publication.
Price: free of charge


Google tools (Search Console, tests, guidelines)

Google Search Console
https://search.google.com/search-console
Essential: performance monitoring, errors, indexing, security, coverage... everything you need to manage site optimization in the Google environment.
Price: free of charge

Google Mobile Friendly Test
https://search.google.com/test/mobile-friendly
Instantly tests a page's mobile compatibility and offers targeted recommendations for optimizing display.
Price: free of charge

Rich snippets tester
https://search.google.com/test/rich-results
Checks the validity of structured markup (schema.org) for Google Rich Results.
Price: free of charge

Google Search Quality Rating Guidelines
https://site-analyzer.pro/articles/google-asessor-instruction/
The official guide to Google's quality criteria, essential for understanding the human evaluation of pages and adapting content.
Price: free of charge


HTML & structured data validators

W3 Validator
https://validator.w3.org
The official HTML validation service, to correct markup errors and guarantee optimum compatibility.
Price: free of charge

Structured Data Testing Tool
https://search.google.com/structured-data/testing-tool/u/0/
Tests the quality of structured markup on any URL or code snippet.
Price: free of charge


Image compression and optimization

Tinyjpg / Tinypng
https://tinyjpg.com
Compresses JPEG/PNG images while preserving quality, ideal for speeding up page loading.
Price: payable

Optimizilla
https://imagecompressor.com
Intelligent JPEG/PNG compression, perfect for optimizing a batch of images in just a few clicks.
Price: payable

Onlinejpgtools
https://onlinejpgtools.com
Suite of online utilities for processing, converting and compressing JPG images without installation.
Price: free of charge


Landing page generators

Tilda
https://tilda.cc
Tilda makes it easy to create elegant landing pages, with industry-specific templates and code-free responsive management.
Price: free version, paid version

Wix
https://wix.com
Wix remains a mainstay for designing sites or landing pages on the fly, while optimizing SEO and the mobile version.
Price: free version, paid version


Log analysis

Screaming Frog Log File Analyser
https://screamingfrog.co.uk/log-file-analyser/
Imports and analyzes server log files to monitor robot activity, check indexing and detect crawl problems.
Price: payable


Online SEO audits

Nibbler
https://nibbler.silktide.com
Full accessibility, SEO, social networking and mobile compatibility testing, all free of charge for a comprehensive overview of the site.
Price: free version, paid version

SEO Detective
https://seo-detective.com
Scrutinizes over 65 SEO criteria, with detailed reports and personalized advice to correct site weaknesses.
Price: payable

SEOptimer
https://seoptimer.com
Offers a complete audit with scoring, prioritization of optimizations and easy export for customers or technical teams.
Price: payable

Upcity
https://app.upcity.com/free-tools/seo-report-card
Platform designed for small agencies, with precise tracking of every SEO indicator.
Price: payable

Zadroweb
https://zadroweb.com/seo-auditor/
Free audit, generating customized PDF reports, handy for a quick initial analysis.
Price: payable

Varvy SEO tool
https://varvy.com
Analyzes the site's compliance with Google guidelines and lists priority areas for improvement.
Price: payable

Immuniweb Website Security Test
https://immuniweb.com/websec/
Tests site security, GDPR and PCI DSS compliance, and detects major flaws or vulnerabilities.
Price: payable


Sitemap generators

SiteAnalyzer XML Sitemaps
https://site-analyzer.pro/services-seo/sitemap/
Generates XML sitemaps automatically and offers e-mail delivery of the final file.
Price: free version, paid version

XML-Sitemaps
https://xml-sitemaps.com
Create an XML sitemap online, free up to 500 pages, easy to use.
Price: free version, paid version

XML Sitemap Generator
https://xmlsitemapgenerator.org
Generate HTML, RSS and XML sitemaps for Google, without the headache.
Price: free version, paid version

Check Domains
https://check-domains.com/sitemap/
Offers customized sitemaps, with URL exclusions and choice of format.
Price: free version, paid version

Web Sitemap
http://web-site-map.com
Create customizable XML sitemaps, adapted to the needs of each site.
Price: free version, paid version

Free Sitemap Generator
https://freesitemapgenerator.com
Supports up to 5000 URLs for free, 25000 for premium.
Price: free version, paid version

Smallseotools Sitemap Generator
https://smallseotools.com/xml-sitemap-generator/
Free online sitemap generator, for fast indexing on search engines.
Price: free version, paid version

My Sitemap Generator
https://mysitemapgenerator.com
Features a user-friendly interface with automated generation, scheduling and export.
Price: free version, paid version

Count Words Free
https://countwordsfree.com/generate-sitemap
Generate sitemaps free of charge, with a clean, accessible interface.
Price: free version, paid version


Speed and performance tests

Google Page Speed Insights
https://developers.google.com/speed/pagespeed/insights/
The classic: analyzes page performance, lists the bottlenecks and suggests concrete ways to speed up loading.
Price: free of charge

Lighthouse
https://developers.google.com/web/tools/lighthouse/
Google's open-source tool for auditing the performance, accessibility, SEO and overall quality of a web page.
Price: free of charge

Webpage Test
https://webpagetest.org
Fine analysis of page loading, with video and detailed report on each stage.
Price: free of charge

GT Metrix
https://gtmetrix.com
Offers a cross-analysis of PageSpeed and YSlow criteria, with clear advice for every slowness issue.
Price: free of charge

Pingdom Tools
https://tools.pingdom.com
Tests site speed from several locations, pinpoints weak points and makes it easy to compare before and after optimization.
Price: free of charge

Batch Speed

Mass test the speed of hundreds of pages using Lighthouse data.
Price: free of charge

SpeedMonitor
https://speedmonitor.io
Monitor performance over time with Lighthouse, to track progress after each release.
Price: free of charge

DareBoost
https://dareboost.com
Analyzes over 100 parameters, with scoring, video report and comparison tools.
Price: free version, paid version

Uptrends Website Speed Test
https://uptrends.com/tools/website-speed-test
Features 35 test points worldwide, with full reports on each domain or group of sites.
Price: free version, paid version

Load Impact
https://loadimpact.com
Load tests: simulate traffic peaks to see how the site is holding up.
Price: free of charge


SSL verification & certificate security

SSL Server Test
https://ssllabs.com/ssltest/analyze.html
The most comprehensive SSL test for assessing the quality, robustness and configuration of a site's certificate.
Price: free of charge

SSL Checker
https://sslshopper.com/ssl-checker.html
Quickly check the validity and installation of an SSL certificate.
Price: free of charge

Wormly
https://wormly.com
Detailed analysis of SSL/TLS encryption, vulnerabilities and compatibility.
Price: free of charge


Wayback Machine and web archive

Web Archive

Allows you to explore the history of any site, with over 500 billion pages archived.
Price: free of charge

Archive.Today
https://archive.fo
Creates permanent copies of web pages, to preserve proof or status at a given moment.
Price: free of charge


Desktop and web crawlers

SiteAnalyzer
https://site-analyzer.pro
Free crawler to visualize a site's structure, calculate internal PageRank and generate sitemaps in just a few minutes.
Price: free of charge

WildShark
https://wildshark.co.uk
Fast, simple crawler, ideal for detecting tagging errors and microdata problems.
Price: free of charge

Beam Us Up
https://beamusup.com
Unlimited Windows crawler, efficient for technical analysis of large sites.
Price: free of charge

Webbee SEO Spider
https://eebew.com/spider/
Full SEO audit in compliance with search engine guidelines.
Price: free of charge

Xenu's Link Sleuth
http://home.snafu.de/tilman/xenulink.html
The historic tool for spotting broken links on a site, simple and unadorned.
Price: free of charge

Visual SEO Studio
https://visual-seo.com
Full technical SEO analysis, with 15-day trial version to test all advanced features.
Price: payable

Screaming Frog SEO Spider
https://screamingfrog.co.uk
The absolute reference among pros, Screaming Frog explores every URL, detecting errors, broken links, tags, duplicated content... and adapts to all sites, even massive ones.
Price: payable

Netpeak Spider
https://netpeaksoftware.com/spider/
Full-featured crawler, ideal for combining technical analysis and netlinking monitoring for large-scale structures.
Price: payable

Website Auditor
https://link-assistant.com/website-auditor/
Combines page optimization and competitive analysis, to fine-tune your SEO.
Price: payable

Sitebulb
https://sitebulb.com
Sitebulb was singled out for its actionable insights and priority scoring. Ideal for presenting an audit to a customer in an educational way.
Price: payable

DeepCrawl
https://deepcrawl.com
It's the cloud crawler of large companies, managing millions of URLs, cross-referencing logs and analyses for an exhaustive view of structure and indexing.
Price: payable

OnCrawl
https://oncrawl.com
Combines crawling, log analysis and reporting to monitor the SEO health of very large sites.
Price: payable

Botify
https://botify.com
Analyzes the entire indexing path, from crawl to organic conversion, and delivers scalable recommendations for complex sites.
Price: payable

Seomator
https://seomator.com
Complete technical and architectural audit, with scoring, areas for improvement and follow-up over time.
Price: payable

Raventools
https://raventools.com
A platform that centralizes SEO, SEA, reporting and competitive analysis, while remaining accessible.
Price: payable

SEO Crawler
https://seocrawler.io
Specializing in loading speed, duplicate content detection and link checking.
Price: payable

SiteCondor
https://sitecondor.com
Extracts and visualizes all on-page elements for targeted optimization.
Price: payable

Seolyze
https://seolyze.com
Semantic analysis based on TF-IDF, to refine the editorial relevance of each page.
Price: payable

RocketCrawler
https://rocketcrawler.com
Fast online crawler for a complete technical audit, accessible even to novices.
Price: free version, paid version


Responsive testing and browser compatibility

Google Mobile-Friendly Test
https://search.google.com/test/mobile-friendly
Google's official tool for checking that a site displays perfectly on mobile, identifying errors and receiving targeted recommendations for mobile ergonomics.
Price: free of charge

Browserling
https://browserling.com
Browserling offers cross-browser testing on real browsers and devices, enabling you to validate the display of a site on all environments without complex virtual machines.
Price: free version, paid version

Blisk
https://blisk.io
Blisk is a browser designed for developers, displaying desktop and mobile versions side by side for simultaneous user experience testing.
Price: free of charge

Browsershots
http://browsershots.org
Browsershots captures screenshots of your site on over 180 browsers and systems, ideal for checking overall compatibility and spotting specific display bugs.
Price: payable


Tools and resources for AI, ML, knowledge graphs

Google AI Blog
https://ai.googleblog.com
Google's official blog on artificial intelligence: innovations, research and practical applications, to keep you at the cutting edge of AI developments.

Machine Learning Crash Course
https://developers.google.com/machine-learning/crash-course/ml-intro
Free, step-by-step training on the basics of machine learning, offered by Google. Accessible, pragmatic and illustrated.

SPARQL Query Language for RDF
https://w3.org/TR/rdf-sparql-query/
The official documentation for the RDF database query language, indispensable for anyone working with knowledge graphs or linked data.

Compositionality decomposed
https://arxiv.org/pdf/1908.08351.pdf
An in-depth research publication on neural network generalization and machine understanding decomposition.

Collective Multi-type Entity Alignment
https://assets.amazon.science/ff/7a/b96282984a0fbe5e31a8fcf68d17/scipub-1202.pdf
Advanced study of multi-type entity alignment in knowledge graphs, useful for advanced semantic SEO optimization.


Knowledge graphs and automation

Cloud AI
https://cloud.google.com/products/ai/
Google Cloud's AI suite, for creating, training and deploying large-scale AI models in a business environment.

Transformers
https://huggingface.co/models
The Hugging Face library centralizes hundreds of pre-trained Transformer models for language processing, translation, text generation and more.

GPT-2
https://github.com/openai/gpt-2
The official OpenAI GPT-2 template repository, with everything you need to experiment with large-scale text generation.


Ready-to-use AI models

Generating Meta Description Tags
https://colab.research.google.com/drive/1TeASgjfCGiZY7VjxcQmHIHHjy5L9Z-j1
A Colab notebook using Bert to generate meta descriptions automatically from long texts.

Apriori algorithm
https://colab.research.google.com/github/jroakes/querycat/blob/master/Demo.ipynb
Example of SEO query categorization using the Apriori association algorithm and BERT embeddings.


Rapid AI training

GPT-2 Single
https://github.com/minimaxir/gpt-2-simple
Python package for easy fine-tuning of a GPT-2 model on your own data or SEO themes.

Train a GPT-2 Text-Generating Model
https://colab.research.google.com/drive/1VLG8e7YSEwypxU-noRNhsv5dW4NfTGce
Turnkey Notebook Colab for fast training of your own generative model.

Tokenizers
https://github.com/huggingface/tokenizers
The reference library for creating and customizing ultra-fast tokenizers for any NLP project.


Wikidata, open data and visualization

Common Crawl
https://commoncrawl.org
The web's largest public corpus, used for research, large-scale scraping, trend analysis and AI training.

Registry of Open Data on AWS
https://registry.opendata.aws
Directory of open data sets accessible directly via AWS, for experimenting or enriching your own analyses.

Wikidata
https://wikidata.org/wiki/Wikidata:Main_Page
The free, collaborative knowledge database: infoboxes, entities, properties... A foundation for semantic enrichment and advanced SEO.

Wikidata Visualization
https://tools.wmflabs.org/dataviz/
Tools for visualizing and graphically exploring the results of SPARQL queries on Wikidata.

PetScan
https://petscan.wmflabs.org
Generate lists of Wikipedia articles according to personalized criteria, to detect editorial trends or opportunities.


Freelance platforms

Upwork
https://upwork.com
International platform for finding or offering SEO, copywriting, development or webmarketing assignments.
Price: payable

Fiverr
https://fiverr.com
Freelance marketplace on a per-assignment basis, with SEO and content starting at $5.
Price: payable

Toptal
https://toptal.com
Worldwide network reserved for the best freelance profiles (top 3%) in digital, development, data and SEO.
Price: payable

Simply Hired
https://simplyhired.com
Tool to search for freelance assignments by geolocation, with estimated rates.
Price: payable

Freelancer
https://freelancer.com
The world's largest crowdsourcing platform, with millions of active profiles in all digital professions.
Price: payable

Writer Access
https://writeraccess.com
Marketplace specializing in SEO copywriting, content production and editorial campaign management.
Price: payable


SEO resources, blogs, forums, conferences

Search Engine Land
https://searchengineland.com
All the latest search news, guides and in-depth analyses to keep you up to date in the sector.

Searchenginewatch
https://searchenginewatch.com
Historical reference in search marketing, with thematic dossiers and comparative tools.

SEObook
https://seobook.com
Strategic advice, guides, resources and training to help you progress in the ranking.

Search Engine Journal
https://searchenginejournal.com
Collective blog: daily articles on SEO, SEA, social and technology watch.

Search Engine Roundtable
https://seroundtable.com
Daily monitoring of algorithms, updates, signals and movements in the world of SEO.

Backlinko
https://backlinko.com/blog
Brian Dean's blog, the ultimate reference for actionable guides, data analysis and netlinking strategies.

Neil Patel
https://neilpatel.com/blog/
One of the best-known SEO experts has been sharing case studies, growth hacks and best practices for over twenty years.

Ahrefs Blog
https://ahrefs.com/blog/
In-depth analysis, original research, feedback on all aspects of SEO.

The Moz Blog
https://moz.com/blog
New products, feedback from the field, studies and long-form articles: a wealth of information to help you innovate and progress.

Google Webmaster Central Blog
https://webmasters.googleblog.com
The official blog for Google announcements, technical news and guidelines.


SEO Forums

Google Webmaster Help Community
https://support.google.com/webmasters/community/
The official forum for all your technical and strategic questions about Google SEO.

SEOchat

Dynamic community, accessible to beginners and experts alike.

Warrior Forum
https://warriorforum.com
One of the oldest and most popular forums for discussing web strategies.

Digital Point
https://forums.digitalpoint.com
International community with SEO and digital marketing section.

BlackHatWorld
https://blackhatworld.com
Explore all facets of SEO, from white hat to black hat, in a relaxed atmosphere.

Reddit (SEO section)
https://reddit.com/r/SEO/
The SEO subreddit, one of the most active in the world, for monitoring, helping others and sharing tips.

Quora
https://quora.com
The famous Q&A with numerous SEO experts answering concrete or theoretical questions.


SEO conferences and events

BrightonSEO
https://brightonseo.com
The biannual event for SEO professionals, with conferences, workshops and networking, often free of charge.

PubCon
https://pubcon.com
The longest-running conference dedicated to search, bringing together industry experts every year.

SMX (Search Marketing Expo)
https://marketinglandevents.com/smx/west/
The world's largest series of SEO/SEA events and workshops.

YoastCon
https://yoast.com/yoastcon/
Yoast's annual event in the Netherlands, focusing on SEO best practices.

MozCon
https://moz.com/mozcon
Three days of conferences to explore all aspects of SEO, content and digital marketing.

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